Amazon Advertising Certification: How to Get Certified?

Amazon provides several certification programs designed to help sellers, advertisers, and marketing professionals develop their skills in creating and managing effective advertising campaigns on the platform.

In this comprehensive guide, we’ll look at the different Amazon Advertising certifications, what each one covers, their potential benefits, and the steps involved in earning a certification.

Let’s get started!

What Are Amazon Ads Certifications?

Amazon Ads Certifications are designed for advertisers and professionals who want to strengthen their knowledge of Amazon’s advertising solutions and learn how to manage campaigns effectively. The Amazon Learning Console provides courses for both beginners and experienced advertising professionals.

The learning resources are available at no cost and include educational videos, interactive lessons, and study materials that can help you prepare for the relevant certification assessment.

Each certification focuses on a particular area of Amazon advertising and comes with its own learning objectives and subject areas. To earn a certification, you need to complete the relevant learning path and successfully pass the associated assessment.

After passing the assessment, you receive a digital certification badge that can be displayed on professional profiles, websites, resumes, and social media platforms.

13 Certifications by Amazon Learning Console

The Amazon Learning Console provides 13 certifications covering Amazon Ads and related areas.

Here’s an overview of each certification and what you can expect to learn.

Amazon Ads Retail

The Amazon Ads Retail certification is designed to build your understanding of Amazon’s retail programs and how they connect with advertising and e-commerce operations.

The certification covers areas such as:

Understanding the differences between various selling partners
Learning about Amazon’s fulfillment solutions
Developing a strong foundation in Amazon retail principles
Understanding the core functions of Seller Central and Vendor Central

This certification can be useful for advertising professionals involved in e-commerce operations and campaigns for Amazon selling partners.

Amazon Ads Advanced Retail

The Amazon Ads Advanced Retail certification focuses on developing a deeper understanding of Amazon’s retail programs, particularly their role in advertising and business growth.

The course includes topics such as:

Improving product detail pages for retail readiness
Applying Amazon growth strategies to increase brand visibility
Expanding business operations into international markets
Building customer loyalty through promotional activities
Using retail insights and analytical tools to support strategic decisions

This certification is particularly relevant to advertising and marketing professionals responsible for e-commerce operations and advertising campaigns for Amazon selling partners.

Amazon Advertising Foundations

The Amazon Advertising Foundations certification provides a broad introduction to Amazon Ads solutions, with an emphasis on display advertising.

Key areas covered include:

Introduction to Amazon Ads
Understanding audience solutions for display advertising
Measuring display advertising campaign performance
Reaching and engaging audiences throughout their customer journey

Amazon DSP

The Amazon DSP certification focuses on Amazon’s programmatic advertising solutions and the skills needed to work with them.

The learning path covers several areas, including:

Amazon DSP audience solutions
Supply quality
Campaign setup and configuration
Supply management
Advertising policies
Improving campaign performance

This certification is relevant to sellers and advertising professionals who use Amazon DSP as part of their advertising strategy.

Amazon DSP Advanced

The Amazon DSP Advanced certification is designed for professionals who want to demonstrate more advanced knowledge of Amazon’s programmatic advertising solutions.

The certification covers advanced areas such as:

Bid strategies
Pixel implementation
Audience targeting
Third-party integrations
Private marketplace arrangements
Attribution analysis
Working with bulk sheets

It can benefit advertisers who use Amazon DSP to build, manage, and optimize more advanced advertising campaigns.

Amazon Ads Campaign Planning

The Amazon Ads Campaign Planning certification helps professionals understand how different Amazon Ads solutions can be used to achieve specific campaign objectives.

It can be particularly useful for advertising and marketing professionals who work with multiple Amazon advertising formats, including sponsored ads, display advertising, video advertising, and customized advertising solutions.

Amazon Ads Campaign Optimization

The Amazon Ads Campaign Optimization certification focuses on developing advanced skills related to advertising strategy, campaign reporting, and optimization.

It covers different advertising formats, including sponsored advertising, Amazon DSP, and cross-product campaigns.

Important areas include:

Establishing campaign objectives
Using retail insights
Applying cross-product advertising strategies

This certification is particularly relevant to retail media specialists and campaign managers who are responsible for building, managing, and optimizing multiple advertising campaigns.

Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room environment that allows advertisers to analyze pseudonymized data, including Amazon Ads event tables and their inputs.

The associated certification helps professionals understand how to work with the AMC interface, use event tables for query development, and create advanced performance reports.

Because the certification involves SQL query writing and analytics, it is primarily suited to analytics professionals. A working knowledge of SQL is recommended before pursuing this certification.

Amazon Ad Server

The Amazon Ad Server (AAS) certification covers important areas of campaign management, the Amazon Ad Server Tag Manager, campaign measurement, and analytics.

Amazon Ad Server is a flexible global advertising server designed to help advertisers create, deliver, customize, measure, and optimize campaigns across different screens and environments.

The learning path provides educational material intended to help professionals prepare for the certification assessment.

Amazon Ad Server Advanced

The Amazon Ad Server Advanced certification is designed to develop more advanced technical knowledge of Amazon Ad Server.

The certification includes topics such as:

Campaign management
Using AAS Tag Manager
Applying AAS analytics
Dynamic Creative Optimization

Amazon Video Ads

The Amazon Video Ads certification focuses on the fundamentals and strategic use of video advertising.

Topics covered include:

Introduction to video advertising
Strategies for incorporating video into advertising portfolios
Understanding video advertising audiences
Reporting and measuring video campaign performance

This certification is useful for professionals responsible for managing advertising portfolios and evaluating the effectiveness of video campaigns.

Twitch Gameplan

Twitch is a major live-streaming platform where audiences engage with live content, creators, interactive experiences, and community-driven communication.

The Twitch Gameplan certification explores areas such as:

Understanding Twitch
Strategies for improving advertising efforts
Approaches to increasing brand visibility
Developing expertise in Twitch advertising

This certification can benefit advertisers managing Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.

How Are Amazon Advertising Certifications Assessed?

Amazon Ad Certification assessments consist of multiple-choice questions based on the certification topic you choose.

Before starting an assessment, it’s important to understand the key requirements and rules:

1. You have up to 120 minutes to complete the assessment.

2. A minimum score of 80% is required to pass.

3. Once you submit an answer, you cannot go back and modify or review it.

4. If you exit the assessment before completing it, or the timer runs out before all questions are answered, you will not pass the assessment and cannot resume it from where you stopped.

5. If you do not pass, you can retake the assessment after waiting 24 hours.

6. Once you have completed all the questions, select “Submit.” Your results will then be provided. If you achieve a passing score, you will receive the corresponding digital badge.

Note: Amazon Advertising certifications are valid for 12 months from the date you successfully pass the assessment. After that period, you need to retake the relevant exam if you want to maintain the certification.

What Are the Benefits of Amazon Ad Certifications?

Amazon Advertising certifications provide sellers and advertising professionals with structured learning opportunities focused on Amazon’s advertising ecosystem.

These courses can help you build practical knowledge of Amazon Ads while developing a stronger understanding of campaign creation, targeting, measurement, and optimization.

Here are some of the potential benefits of completing Amazon Advertising certifications.

Master Ad Campaign Creation

Amazon’s certification courses can help you develop the knowledge required to create advertising campaigns around specific goals and budgets.

You can learn about choosing appropriate ad formats, targeting relevant keywords and audiences, setting bids, and applying different targeting methods to reach potential customers. The learning material also introduces ways to evaluate campaign results and optimize performance using available reports and advertising tools.

Strengthen Your Professional Credibility

Completing Amazon Advertising courses and passing their assessments provides a way to demonstrate your knowledge of Amazon’s advertising solutions.

Your digital certification badges can be displayed on your professional profiles, website, social media accounts, or resume. This can help communicate your familiarity with Amazon advertising to prospective clients, employers, and business partners.

Access Additional Advertising Resources

Certified professionals may gain access to additional opportunities and resources associated with Amazon Advertising.

These can include invitations to webinars, events, and promotional programs, along with access to certain advanced features or beta programs. The certification ecosystem can also provide opportunities to connect with Amazon Advertising specialists for support and guidance.

Connect With a Knowledge-Sharing Community

Participating in Amazon’s certification program can also connect you with other professionals working in Amazon Advertising.

This type of professional network can provide opportunities to exchange ideas, discuss best practices, and learn about different approaches to advertising campaigns. It can also help professionals keep learning as Amazon’s advertising environment continues to evolve.

Conclusion

Amazon Advertising certifications provide a structured way for sellers, advertisers, and marketing professionals to develop their knowledge of Amazon’s advertising ecosystem.

By completing the relevant learning paths and passing the assessments, you can build specialized knowledge across areas such as sponsored advertising, DSP, campaign optimization, video ads, analytics, and Amazon Ad Server.

Whether you’re new to Amazon advertising or looking to expand your existing skills, choosing a certification that aligns with your role and advertising goals can provide a focused way to continue developing your expertise.