Amazon Climate Pledge Friendly: Benefits & How to Qualify?
In an effort to support environmental preservation, Amazon introduced a Climate Pledge Friendly program that highlights products and brands committed to sustainability. This initiative awards certifications to products that meet specific environmental standards. Such as reducing carbon emissions, promoting energy efficiency, and minimizing waste.
If your products are eligible for the Climate Pledge Friendly program, they’ll receive a special badge on their product detail pages. This badge makes it easier for customers to spot eco-friendly products, helping your listings stand out. Especially if competitors don’t meet the same sustainability criteria.
What is Amazon Climate Pledge Friendly?
The Amazon Climate Pledge program is designed to assist customers in discovering and purchasing products that are better for the environment. The initiative collaborates with reputable third-party certification organizations and has also developed its own certifications to spotlight products that meet certain sustainability requirements.
Currently, there are more than 50 certifications that can make a product eligible for the Amazon Pledge Friendly badge. These certifications cover a wide variety of environmental priorities, such as:
- Lower carbon footprint: Products that emit fewer greenhouse gases compared to similar alternatives.
- Use of recycled materials: Items manufactured using recycled or repurposed content.
- Eco-friendly packaging: Products packaged in a way that reduces environmental impact.
- Ethical labor practices: Goods produced in facilities adhering to fair and humane labor conditions.
Products that meet one or more of these criteria may qualify for the Climate Pledge Friendly badge, signaling to customers that these options are more sustainable. Through this program, Amazon encourages more conscious and responsible purchasing decisions.
What Are the Benefits of the Climate Pledge Friendly Program?
Here’s what sellers can gain from getting their products certified through the program:
- Enhanced product visibility: Listings with the Climate Pledge Friendly badge are more likely to appear in front of customers actively seeking sustainable options. These products are also featured in dedicated sections within Amazon’s marketplace.
- Potentially higher conversion rates: While results can vary, products with this eco-friendly badge may experience better conversion rates compared to similar products without the label. If competing sellers don’t have the badge, customers may be more inclined to choose your product.
- Stronger brand reputation: Having the Climate Pledge Friendly badge attached to your products can improve your brand image by showcasing your commitment to sustainability.
How to Qualify Your Products for Amazon Climate Pledge Friendly?
To get your products included in the Climate Pledge Friendly program and earn the badge, you’ll need to obtain certification from one of the organizations Amazon has partnered with, or through Amazon’s own sustainability programs.
Start by reviewing Amazon’s list of recognized certifications and identify which ones align with your product or company’s environmental goals. Once you’ve determined the appropriate certification, work directly with the certifying body to complete the approval process.
The certification partners routinely update Amazon with qualifying product information, so your product should automatically be granted the badge upon approval.
If your product meets the certification criteria but hasn’t received the badge, you can resolve this by:
- Logging into Seller Central and clicking Help in the top-right corner.
- Scrolling down to Get Support, then selecting Selling on Amazon.
- Navigating to the Products, Listings, or Inventory section and selecting Climate Pledge Friendly.
- Opening a case with Seller Support, providing the necessary details.
Amazon’s support team will follow up to help resolve the issue and ensure your badge is applied.
Do You Sell Sustainable Products on Amazon?
If you offer eco-friendly products on Amazon, earning the Climate Pledge badge is a valuable way to highlight your brand’s environmental values and practices. It demonstrates to customers that your company takes sustainability seriously.
We hope this guide has helped clarify what the program is. The types of certifications available, and how to get your products qualified.
