Product Ideas in 2025: How to Use Amazon Best Sellers Lists

Selling products online remains highly profitable. In 2024 alone, more than 55,000 independent sellers on Amazon earned over $1 million in sales, while the average U.S.-based independent seller generated around $290,000. What’s more, over 60% of Amazon store sales now come from independent sellers—most of whom run small to medium-sized businesses with best product ideas.

But with so many products available, deciding what to sell can feel overwhelming. In this blog, we’ll show you how to use Amazon Best Sellers lists to uncover profitable product ideas, explore trending items, and share strategies for finding products that can succeed in 2025.

What Are the Best Products to Sell on Amazon?

The “best” products will always depend on your goals, target audience, and business model. The first step is understanding your ideal customer and the types of items they want. From there, you can explore Amazon Best Sellers lists to discover products gaining traction.

Here are a few examples of popular product categories based on Amazon’s Best Sellers lists:

Beauty & Personal Care: Hair growth oils, acne treatments, mascaras, moisturizers, anti-aging creams, makeup essentials, exfoliants, and cotton swabs.
Kitchen & Dining: Food scales, tumblers, stainless steel bottles, collapsible microwave covers, meat thermometers, smoothie blenders, can openers, dish cloths, toddler cups, rice cookers, slicers, knife cleaners, and oil sprayers.
Automotive: Wiper blades, cup holder coasters, headrest hooks, phone mounts, car trash cans, bumper clips, code scanners, jump starters, interior cleaners, microfiber cloths, headlight kits, car vacuums, portable compressors, leather conditioners, and screen protectors.
Clothing, Shoes & Jewelry: Clogs, shapewear, sneakers, slippers, hoodies, yoga pants, loafers, leggings, boxers, bikini briefs, storage bags, sweatpants, sweatshirts, and packing organizers.
Electronics: Wireless earbuds, Fire TV Stick, Apple AirTags, AirPods, wall chargers, lightning adapters, fitness trackers, tablets, e-readers, streaming devices, surge protectors, kids’ tablets, and monitor mounts.
Appliances: Ice makers, ice filters, portable washing machines, ductless range hoods, fridge locks, mini fridges, compact freezers, and portable cooktops.

Since best sellers change constantly, ongoing product research is essential if you want long-term success.

4 Strategies to Generate Product Ideas

1. Put Your Own Twist on Trending Products

If you’re drawn to a particular product, ask yourself how you can improve or differentiate it. Here are some tactics:

Spot high demand, low competition: Look for products with lots of demand but relatively few reviews—this can signal an opportunity.
Use reviews as research: Read customer feedback to identify what shoppers like or dislike, then create a better version.
Think creatively: Can you make the product more versatile? Offer better quality? Or find ways to ensure it sells year-round?

If you’re just starting out, focus on products that are affordable, easy to package, and simple to ship. Avoid restricted categories and think about long-term branding potential.

2. Track Sales and Performance Metrics

Choosing the right amazon product launch is just the beginning—you’ll need to track sales and performance to stay profitable. Amazon Seller Central gives you the tools to do this by monitoring sales, brand health, reviews, and customer feedback.

You can:

Check your account health and related reports
Access the Amazon Seller Health Guide
Use Brand Analytics dashboards to review trends
Monitor customer reviews to maintain strong ratings

3. Learn from Successful Sellers

From fitness gear to fashion to handmade products, many entrepreneurs have transformed their skills and passions into profitable Amazon businesses. Studying these success stories can inspire you to discover new niches and adapt strategies for your own store.

4. Do Thorough Product Research

With countless options available, research is key to narrowing down the most profitable ones. To refine your product ideas:

Validate demand by speaking with potential customers
Browse Amazon search results to spot trends
Explore subcategories to uncover untapped niches

For example, you might start with Kitchen & Dining, then refine to storage and organization, and finally drill down to travel containers. Each step helps you identify more specific opportunities.

6 Amazon Tools to Discover Best-Selling Products

1. Best Sellers Lists

Amazon’s Best Sellers lists show the most popular products across every category, updated frequently. Use these rankings to spot products with proven demand.

2. Best Sellers Rank (BSR)

Every product has a BSR listed under “Product details.” A strong rank indicates consistent demand, and products may have multiple BSRs if they’re listed in different categories.

3. Movers & Shakers

This list updates hourly to showcase products with the fastest-growing sales. It highlights trending items, previous ranks, reviews, pricing, and star ratings.

4. Hot New Releases

Check this list to see which new products are gaining traction. It’s a great way to validate if a fresh idea could succeed.

5. Amazon Seller App

With the mobile app, you can scan barcodes or search by ASIN to compare products, check competition, and explore top sellers while on the go.

Turning Ideas into a Business

Once you’ve identified a potential product, the next steps involve sourcing, listing, and marketing.

Procurement: Finding Products

You can resell existing products, create your own, or work with manufacturers for private-label items. Each option has different challenges, from cost to supply chain management.

Listing: Creating Strong Product Pages

Optimized product listings are essential for visibility and conversions. Through Seller Central, you can either match an existing listing or create a new one. Pay attention to details like images, descriptions, and keywords to stand out.

Staying Inspired

Ecommerce success requires balancing proven products with fresh opportunities. Keep using resources like Amazon Best Sellers, Product Opportunity Explorer, and Movers & Shakers to stay ahead of trends.

Amazon Programs to Support Your Growth

Amazon offers several programs to help sellers succeed, including:

Brand Registry: Protects your brand and gives you enhanced tools
Amazon Handmade: For selling unique, handmade goods
Amazon Custom: Lets customers personalize products
Merch on Demand: Earn royalties by selling designs on apparel
Amazon Renewed: For selling refurbished and pre-owned items

You can combine different programs depending on your business model.

Final Thoughts

Finding the right product ideas to sell on Amazon in 2025 requires research, creativity, and consistency. By studying Best Sellers lists, using Amazon’s tools, and keeping an eye on market trends, you can uncover products that align with your goals. Pair that with smart sourcing, optimized listings, and effective Amazon marketing services Vancouver, and you’ll be well on your way to building a profitable online business.