Amazon Ads Certifications for Sellers & Advertisers

Amazon provides a range of certification programs designed to help sellers sharpen their skills and run more effective advertising campaigns. These certifications are a great way to build expertise, boost brand visibility, and make the most of Amazon’s advertising ecosystem.

In this guide, we’ll explore what Amazon Advertising Certifications are, their benefits, and how to get started.

What Are Amazon Ads Certifications?

Amazon Ads Certifications are learning programs tailored for advertisers and sellers who want to manage their ad campaigns more efficiently on Amazon. Through the Amazon Learning Console, individuals can access free resources, including video lessons, interactive modules, and study guides to help prepare for certification exams.

Each certification comes with specific learning objectives and once you pass the exam, you’ll receive a professional digital badge. This badge can be shared on your website, LinkedIn, or other professional profiles to showcase your expertise.

How to Apply for Amazon Ads Certifications

Getting certified is a straightforward process. Here’s a simple breakdown of the steps:

Visit the Amazon Learning Console and select “Get Started.”
On the home page, choose “Certifications.”
Pick a certification topic that fits your goals.
Click “Get Started” again to proceed.
Log in to your Amazon account or create a new one.
Allow access to Amazon Advertising.
Select your country, define your relationship with advertising, and submit.
Update your timezone and start the course.

Once these steps are completed, you’ll be directed to the Learning Console to begin your certification journey.

Amazon Ads Certifications Available

The Amazon Learning Console currently offers 13 certifications across different advertising areas. Below is an overview of what each covers.

1. Amazon Ads Retail

This course provides an in-depth look at Amazon’s retail programs.
You’ll learn:

How to differentiate between various selling partners
Amazon’s fulfillment solutions
Core retail principles
Navigation of Seller Central and Vendor Central

Ideal for advertisers who manage e-commerce operations and ad campaigns.

2. Amazon Ads Advanced Retail

This certification focuses on strategic advertising within Amazon’s retail environment.
You’ll explore:

Optimizing product detail pages
Growth strategies to enhance visibility
Expanding internationally
Building customer loyalty
Leveraging retail insights for planning

Perfect for advertising and marketing professionals overseeing large-scale campaigns.

3. Amazon Advertising Foundations

This certification introduces Amazon Ads and highlights display advertising solutions.
You’ll gain knowledge on:

Amazon Ads basics
Audience solutions for display ads
Measuring campaign performance
Customer journey engagement strategies

4. Amazon DSP (Demand-Side Platform)

This course helps sellers master Amazon DSP’s programmatic advertising tools.
Topics include:

DSP audience solutions
Supply quality
Campaign configuration
Ad policies
Performance optimization

5. Amazon DSP Advanced

For advanced users of Amazon DSP, this certification dives deeper into:

Bidding strategies
Pixel implementation
Audience targeting
Private marketplace deals
Attribution analysis
Bulk sheet usage

6. Sponsored Ads

Sponsored Ads Certification focuses on Sponsored Products and Sponsored Brands. It emphasizes retail readiness, campaign strategy, and optimization tactics for improving ad performance.

7. Amazon Ads Campaign Planning

This certification helps advertisers design strategies to meet campaign goals using multiple ad types such as sponsored ads, video, and display.

8. Amazon Ads Campaign Optimization

Here, you’ll learn how to enhance campaign performance and reporting across ad types.
Topics covered include:

Setting campaign goals
Using retail insights
Cross-product strategies

9. Amazon Marketing Cloud (AMC)

AMC is a secure, cloud-based cleanroom solution that allows advertisers to analyze pseudonymized data. This certification is ideal for analytics professionals with SQL skills. It focuses on using AMC to write queries and create performance reports.

10. Amazon Ad Server

This course teaches you campaign management, Tag Manager, and analytics through the Amazon Ad Server. It’s ideal for advertisers looking to expand their technical skill set.

11. Amazon Ad Server Advanced

An advanced version of the previous certification covering:

Tag Manager utilization
AAS analytics
Dynamic Creative Optimization

12. Amazon Video Ads

This certification covers:

Video advertising strategies
Audience insights
Measurement and reporting
It’s ideal for advertisers who want to integrate video into their ad strategy.

13. Twitch Gameplan

This certification focuses on Twitch advertising strategies, boosting brand visibility, and leveraging Twitch’s community for marketing campaigns.

How the Certifications Are Assessed

The certification exams are designed to evaluate your knowledge through multiple-choice questions. Here are the key details:

You have 120 minutes to complete the exam.
A minimum score of 80% is required to pass.
You can’t revisit or change answers once submitted.
If you fail, you can retake the test after 24 hours.
Certificates are valid for 12 months.

Once passed, you’ll receive a digital badge that you can showcase on your professional platforms.

Why Amazon Ads Certifications Are Worth It

If you’re serious about growing your business on Amazon, these certifications offer valuable benefits:

1. Build Expertise in Ad Campaigns

You’ll learn to create ad campaigns aligned with your budget and objectives. From keyword targeting to bidding strategies, these courses give you practical, actionable skills to boost performance.

2. Establish Credibility

A certification badge demonstrates your proficiency, increasing your credibility and trust among potential clients or partners. It also enhances your professional profile and opens more opportunities.

3. Unlock Exclusive Advertising Features

Certified professionals gain access to exclusive webinars, beta tools, and advanced resources from Amazon Advertising. This can give your brand a strong competitive advantage.

4. Join a Community of Professionals

You’ll also become part of a global network of certified advertisers, giving you access to insights, discussions, and strategies shared by other experienced sellers.

Conclusion

Amazon Advertising Certifications provide a structured, recognized path to mastering Amazon Ads. By investing time in these courses, sellers can significantly improve their advertising strategies and grow their business faster.

If you prefer expert guidance to scale your Amazon advertising, SAECOM FBA PRO can help. Our team has supported thousands of sellers in boosting their visibility, optimizing campaigns, and achieving stronger results on Amazon.