Shopify & Amazon: A Powerful Multichannel Strategy
Connecting your Shopify store with Amazon allows you to merge the strengths of both platforms into one powerful selling system. Through Shopify Amazon Integration, sellers can boost their reach, increase product exposure, and tap into Amazon’s massive customer base. As Amazon continues to dominate the e-commerce landscape, Shopify merchants are increasingly adopting this integration to scale their business quickly and efficiently.
Shopify sellers who want to accelerate growth will find Amazon integration a strategic and rewarding step. By syncing both platforms, you gain access to features that streamline multichannel selling, simplify product management, and help you sell smarter—not harder.
Before exploring how the integration works, let’s break down the basics of Shopify and Amazon.
What is Shopify and Is It a Good Place to Sell?
Shopify is a dynamic e-commerce platform packed with essential tools—from payment processing and customer engagement features to marketing, shipping, and promotions. With Shopify operating in over 175 countries, it gives entrepreneurs a strong foundation to build, manage, and grow their digital storefronts.
What Makes Amazon Unique for Sellers?
Amazon stands out for its unmatched customer traffic and trusted shopping environment. With millions of daily visitors, sellers can compete alongside top brands and still attract reliable organic traffic. Amazon Logistics also simplifies shipping, offering faster and more dependable delivery experiences.
While Shopify gives sellers full control over branding and customer interaction, Amazon provides powerful visibility. Integrating both helps you get the best of each platform.
Why Shopify Is a Great Choice for Sellers
Shopify is widely known for being one of the most intuitive online selling platforms. It helps merchants deliver smooth, engaging shopping experiences and integrates effortlessly with websites and sales channels.
Benefits of Shopify
Affordable Plans: Shopify offers cost-effective monthly subscriptions, starting around $29/month, along with free and premium design templates to customize your store.
Reliable Hosting: Your subscription includes secure, high-performance hosting with 99.9% uptime and a free SSL certificate. With 24/7 customer support via email, phone, and chat, Shopify ensures your store runs smoothly—even during high-traffic periods.
Ideal for Dropshipping: New e-commerce entrepreneurs love Shopify for its easy integration with dropshipping apps like Spocket, Oberlo, and Modalyst, making product sourcing and fulfillment effortless.
How Sellers Benefit From Shopify Amazon Integration
Alongside Shopify’s built-in advantages, connecting it with Amazon unlocks even greater opportunities. Amazon’s massive marketplace drives organic visibility, while Shopify’s user-friendly interface makes product management a breeze. Together, they create a powerful system for maximizing sales.
Multichannel selling—offering products across multiple online platforms—is becoming increasingly popular. By selling on both Amazon and Shopify, you protect your business from relying on a single channel and broaden your chances of reaching new customers.
This approach also helps you discover where your target audience shops most and how they prefer to buy. With integrated listings, sellers can link Shopify products to Amazon, sync product data, and manage multiple marketplaces seamlessly.
Sellers can also apply unique prices for Amazon listings, manage inventory separately, and use Shopify’s reporting tools to track Amazon sales more accurately. Amazon’s affiliate program adds another layer of potential visibility, giving affiliates more ways to promote your products.
Requirements to Integrate Shopify with Amazon
Before getting started, make sure you meet the following requirements:
You need an active Shopify store with products added and categorized properly. This ensures a smoother setup process later on.
A professional Amazon seller account is required since the fees are more cost-efficient and offer better selling features compared to a personal account.
Your products must not be fulfilled through FBA if you plan to complete the Shopify Amazon integration process. FBA listings cannot be synced during setup.
Your Shopify store currency must match your Amazon marketplace location. For example, selling on Amazon.com requires a U.S.-based Shopify store.
Make sure you have valid UPCs for all listed products and accurate stock levels. Incorrect or missing data may cause listing errors.
Shopify Amazon Integration: How to Sell on Amazon Using Shopify
1. Create a Professional Amazon Seller Account
Start by setting up a professional seller account through Amazon Services. Choose your selling region (U.S. or Canada), enter your details, and activate your account.
2. Check Category Approval Requirements
Some products on Amazon require approval before listing. Review Amazon’s guidelines and submit for approval if needed.
3. Add the Amazon Sales Channel in Shopify
Once your Amazon account is ready, open Shopify and add Amazon as a sales channel.
Go to Sales Channels → + → Amazon by Shopify → Add Channel → Connect to Amazon.
After completing the steps, both platforms will begin sharing data automatically.
4. Prepare Your UPC Codes
Amazon requires valid UPC, EAN, or barcode information when creating product listings. Sellers should avoid purchasing cheap, recycled UPCs because they may trigger account suspension. Always buy through GS1 or trusted GS1 resellers.
If you’re registered under Amazon Brand Registry, UPCs may not be required.
5. Create Product Listings on Amazon
If you’re new to Amazon, you can create listings directly through Shopify.
Select Amazon → Create Listing → Select Product from your Shopify catalog. Choose whether you’re listing your own brand or reselling existing products. Fill out your product details and publish.
6. Link Existing Amazon Listings to Shopify
Existing Amazon sellers can sync their current Amazon listings to Shopify.
Go to Amazon Listings → Link Products → Select the items you want to connect. Choose whether Shopify should manage inventory or if you want to update stock manually.
If you choose a non-tracking inventory option, Shopify assigns a default quantity of 100 since Amazon doesn’t allow unlimited stock listings.
7. Set Up Payment Preferences
If you use Shopify Payments, provide your bank information to receive payouts. Make sure to read the payment policies before confirming the setup.
8. Begin Multichannel Selling
Once orders come in, Shopify automatically imports Amazon orders into your dashboard. Even if the item isn’t sold on Shopify, Amazon orders still appear with an Amazon label. If Shopify fulfills the order, updates are synced automatically.
Conclusion
Amazon remains one of the most influential marketplaces in the e-commerce world, offering sellers unmatched visibility and growth potential. By integrating Shopify with Amazon, sellers unlock the advantages of both platforms—brand identity from Shopify and massive reach from Amazon. While it may not suit every business model, multichannel selling is a strong strategy for boosting brand awareness, protecting your business, and driving more sales. With the right approach and research, Shopify Amazon Integration can become a game-changer for your long-term success.
