Amazon Advertising Partners: What Brands Should Know?
Amazon advertising—whether through Sponsored Ads or Amazon DSP—plays a critical role in growing your brand and driving consistent sales. However, navigating Amazon’s ad ecosystem can feel overwhelming, even for experienced sellers. From campaign structuring to optimization and reporting, the learning curve can be steep.
This is why collaborating with an experienced Amazon advertising expert often becomes a necessity rather than an option.
Simply searching on Google or LinkedIn for an Amazon ads specialist isn’t always reliable. Anyone can market themselves as an expert, but verifying real experience and platform knowledge can be difficult.
To solve this problem, Amazon created its Amazon Advertising Partner Network—a verified directory that helps brands and sellers connect with trusted, pre-vetted advertising professionals who genuinely understand Amazon’s advertising systems.
This partner network brings together agencies and consultants who combine advanced tools with strategic expertise to strengthen brand visibility and accelerate sales growth.
Let’s explore what the Amazon Advertising Partner Network is, how it works, and how you can use it to unlock new growth opportunities.
What Is the Amazon Advertising Partner Network?
The Amazon Advertising Partner Network is an official Amazon program designed to connect advertisers with certified third-party experts. These experts include advertising agencies, consultants, technology providers, and marketing specialists who focus exclusively on Amazon’s advertising platform.
The network acts as a centralized directory where advertisers can search for partners based on service offerings, regions, industries, pricing structures, and business goals.
One of the biggest advantages of this network is access to Amazon’s advanced advertising solutions. Partners can help advertisers leverage tools such as Amazon DSP, Amazon Live, Sponsored Ads, and off-Amazon display and video placements.
For example, Amazon DSP allows brands to run highly targeted display and video campaigns both on Amazon-owned properties and external websites. Meanwhile, Amazon Live enables influencer-led live shopping experiences that increase engagement and conversions.
In addition to execution, partners also provide detailed performance insights and reporting. These data-driven reports help brands refine strategies, optimize budgets, and improve return on ad spend over time.
Benefits of the Amazon Advertising Partner Network
The Amazon Advertising Partner Network offers clear advantages for both advertisers and partners.
Benefits for Advertisers
The most valuable benefit for advertisers is access to trusted and verified Amazon advertising experts—all in one place. Instead of spending time vetting agencies individually, brands can rely on Amazon’s built-in validation system.
The partner directory allows advertisers to find specialists that fit very specific requirements. You can filter partners by location, industry experience, languages supported, pricing models, service types, and even minimum ad spend requirements.
As brands scale, managing Amazon advertising internally becomes more complex and costly. Training or hiring senior Amazon advertising professionals isn’t always feasible. Through the partner network, businesses can efficiently outsource advertising management while maintaining confidence in execution quality.
Benefits for Partners
For service providers, the Amazon Advertising Partner Program offers an opportunity to showcase expertise to a global pool of advertisers. Being listed in Amazon’s official directory increases credibility and visibility.
Partners also gain access to educational and marketing resources, including self-service tools, role-based training programs, and Amazon Ads certifications.
Additionally, partners receive access to technical documentation and regular platform updates. These resources help partners stay ahead of changes within Amazon’s advertising ecosystem and deliver better outcomes for clients.
Overall, the program provides strong growth potential for agencies and consultants looking to establish authority in Amazon advertising.
How to Become an Amazon Advertising Partner
Registering for the Amazon Advertising Partner Network is a straightforward process:
First, visit the Amazon Advertising Partner Network page, which can be accessed through Amazon’s advertising homepage under the “Partner” section.
Next, click on Become a Partner and then select Join the Partner Network.
You’ll be required to complete a registration form that includes company details, service offerings, and relevant experience.
Once submitted, Amazon will review your application and notify you of acceptance or rejection via email, along with further instructions.
Why Partner Status Matters
With thousands of partners listed globally, not all partners offer the same level of expertise. To help advertisers identify top-performing professionals, Amazon introduced a tiered Partner Status system.
This system also rewards partners who demonstrate strong performance, platform knowledge, and consistent results.
The three partner levels are: Regular, Verified, and Advanced, each with its own qualification requirements.
Regular Partner Status
Every new partner begins with Regular Partner status. These partners demonstrate a basic understanding of Amazon Ads and can assist advertisers with standard campaign needs.
However, without verification or advanced credentials, working with a regular partner may involve some trial and error.
That said, regular partners have the opportunity to advance by showcasing expertise, completing certifications, and earning validation badges that reflect their proficiency.
Verified Partner Status
Verified Partner status represents a higher level of competence and is often recommended for advertisers seeking reliable results.
To become verified, partners must meet Amazon’s criteria, including passing certification exams and demonstrating hands-on experience with Amazon Ads products. Verified partners receive an official badge that appears in the Amazon Partner Directory, clearly signaling credibility and expertise. They can also promote their verified status in their own marketing materials, helping attract more clients.
Advanced Partner Status
Advanced Partner status is the highest and most prestigious recognition within the Amazon Advertising Partner Network.
Partners achieve this level by consistently delivering strong growth results, adopting advanced Amazon advertising products, and meeting stringent performance benchmarks.
Advanced partners gain exclusive benefits such as early access to beta features, specialized training, and deeper collaboration opportunities with Amazon.
For agencies, achieving this status significantly enhances reputation and positions them as industry leaders capable of executing complex, high-impact advertising strategies.
What Is the Enhanced Partner Directory and How to Use It?
When partners join the network, they submit a detailed profile that appears in Amazon’s enhanced partner directory.
From the directory homepage, advertisers can browse through all registered partners or refine their search using advanced filters.
You can narrow results based on services offered, certifications completed, industries served, geographic location, pricing models, minimum monthly spend, and more.
If you already know a partner’s name, you can quickly locate them using the search bar.
Each partner listing displays essential information, including services, certifications, awards, and partner status level—making it easier to evaluate and compare potential partners.
Final Thoughts
The Amazon Advertising Partner Network is a powerful resource for brands looking to scale their advertising efforts with confidence.
By using the enhanced partner directory, advertisers can identify experienced professionals that align with their budget, goals, and operational needs.
Whether you’re searching for DSP experts, Sponsored Ads specialists, or full-service Amazon agencies, the partner network provides a reliable pathway to finding the right expertise for long-term growth.
