Effective Amazon Feedback Request Emails to Increase Reviews
When it comes to selling on Amazon, reviews are a critical part of building trust with potential customers. A well-timed feedback request emails can help you turn satisfied buyers into loyal reviewers. Email marketing, when done strategically, allows sellers to continue the customer journey beyond the initial purchase and create lasting connections.
Each email you send has the power to strengthen your relationship with customers, but only if it is thoughtful and purposeful. In this blog, we’ll cover best practices for crafting effective Amazon feedback request emails and share three templates that can help boost your review count.
Why Feedback Request Emails Matter
Email marketing is one of the simplest yet most powerful ways to communicate with your audience. When a customer makes a purchase, that transaction creates momentum. By sending a timely, thoughtful email, you can build on that momentum and encourage them to share their experience through feedback or a review.
Not only does this improve your chances of gaining reviews, but it also builds rapport and shows customers that you care about their satisfaction.
Best Practices before Sending Review Request Emails
Before diving into the templates, here are some quick guidelines to keep in mind:
- Limit your emails. Sending too many emails can annoy buyers. Stick to three messages per order for best results.
- Give each email a purpose. Don’t send messages just to remind them who you are. Every email should have a clear goal, such as confirming delivery, requesting a review, or providing support.
- Track your progress. Keep an eye on how many reviews your emails generate. If one template works better than others, refine and repeat.
- Reach all customers. These emails should be sent to every buyer, whether they purchased at full price, with a discount, or during a promotion.
Email Template #1: The Confirmation Email (Out for Delivery)
When to send: Send this email when the order is confirmed for delivery, usually two days before it arrives.
Why send it: It helps establish communication, reinforces the customer’s buying decision, and builds excitement for the product launch.
Template:
Hi {{Buyer First Name}},
This is {{Your Name}} from {{Your Brand}}. Thank you so much for your purchase of {{Product Name}}! We’re confident it’s going to exceed your expectations.
To help you get the most out of your {{Product Name}}, we’ve put together some helpful ideas and tips (see attached).
In the meantime, you can check the status of your order here: {{Order Link}}.
If you have any questions or run into an issue, feel free to reach out at {{Contact Link}}.
Sincerely,
{{Brand Name}}
Email Template #2: Two Days After Delivery
When to send: Send this email a couple of days after the product has been delivered.
Why send it: Customers are still excited about their purchase and more likely to share an early review.
Template:
Hi {{Buyer First Name}},
It’s {{Your Name}} from {{Your Brand}} again! According to our records, {{Product Name}} was delivered recently.
We’d love to know—what do you think so far?
Your feedback helps other shoppers make better buying decisions. If you could take a few moments to share your experience, it would mean a lot: {{Product Review Link}}.
If there’s anything wrong with your order, please contact us directly at {{Contact Link}} so we can make it right.
Thank you,
{{Brand Name}}
Email Template #3: Seven Days After Delivery
When to send: About 7–10 days after the product has been delivered.
Why send it: This is your final opportunity to capture a review if the customer hasn’t left one yet.
Template:
Hi {{Buyer First Name}},
It’s been a little while since you received your {{Product Name}}, and we hope you’re enjoying it.
If you haven’t had a chance to leave a review yet, we’d be so grateful if you could share your thoughts. Your feedback helps us improve and helps other customers make informed choices.
You can leave your review here: {{Product Review Link}}.
If you ran into any issues, don’t hesitate to reach us at {{Contact Link}}. We’re here to help.
Best regards,
{{Brand Name}}
Conclusion
A strong follow-up email sequence can make a huge difference in gathering reviews and building trust on Amazon. By keeping your messages short, purposeful, and customer-focused, you can encourage buyers to share their experiences without overwhelming them.
The three templates above give you a simple structure to start with, but feel free to customize them to reflect your brand’s personality and voice. Remember, the key is to make your customer feel valued while making it easy for them to leave feedback.
Adding these emails to your strategy can help strengthen customer relationships and increase the number of reviews you receive—two essential ingredients for long-term success on Amazon.
