Amazon Haul Explained: A New Shopping Experience
The eCommerce world is moving faster than ever, and platforms like Shein and Temu have been able to capture buyers by focusing on affordability. Shoppers today are showing a strong preference for unbeatable prices, sometimes even valuing them over speedy delivery. To adapt to this trend, Amazon has rolled out Amazon Haul — a fresh shopping option that appeals to deal hunters and budget-conscious buyers.
As low-cost shopping apps shipping directly from China gain traction in the U.S., Amazon is making sure it stays competitive by introducing this new experience for its customers.
What is the Amazon Haul Shopping Experience?
Amazon Haul is built around affordability, with products typically priced under $20 and many items costing less than $10. Some products are even available for as low as $1. The experience is designed specifically for shoppers who are looking to stretch their dollar further. At this stage, Amazon Haul is only accessible through the Amazon mobile app, where customers can browse a dedicated section for these deals.
The catalog features a wide variety of items across different categories including everyday essentials, home and lifestyle products, electronics, beauty, and more. Shipping for these items is priced at $3.99, but customers can unlock free shipping. if they spend at least $25 in one order. Delivery usually takes between 10–14 days, which is longer than Amazon’s usual Prime two-day promise but aligns with the slower shipping times seen on competing bargain shopping apps.
To encourage larger orders, Amazon also offers coupon incentives. The more customers spend, the bigger the discounts they can unlock. Which nudges buyers to create a larger “haul” rather than purchasing single items.
Enrollment in Amazon Haul – How it Works
Currently, Amazon Haul isn’t open to everyone. The program is invite-only, and sellers cannot simply apply on their own. Participation requires being handpicked by Amazon. If selected, sellers receive a direct invitation from Amazon to join the program.
Once invited, sellers can list qualifying products, set up their listings, and begin selling through the Amazon Haul platform. This exclusivity means only chosen sellers will have the chance to test the program and explore its potential for their businesses.
What Does Amazon Haul Mean for Other Sellers?
For many sellers, Amazon Haul may not drastically affect their sales, but its influence could still be felt depending on their product offerings. If a seller’s catalog overlaps with categories offered in Amazon Haul. And if their items are higher priced, they may notice some shoppers choosing the lower-cost alternatives instead.
However, not all shoppers are motivated purely by price. Many still prefer the convenience and reliability of faster shipping, even if it comes with a higher price tag. This means traditional Amazon sellers will continue to appeal to customers who value speed and service.
Final Thoughts
Amazon Haul is Amazon’s strategic move to tap into the booming demand for low-cost online shopping. That is offering an experience similar to Shein and Temu. For sellers, the program could open new opportunities — but only for those who receive an invitation. While some competition may arise for budget-friendly categories. Most established sellers catering to convenience-driven shoppers may not feel a significant impact.
As Amazon continues experimenting with new programs, sellers should keep an eye on how Amazon Haul develops. Whether it becomes a niche marketplace for bargain hunters or grows into a bigger part of Amazon’s ecosystem, it’s worth watching closely.
