Amazon Now: Ultrafast Delivery Expands in UAE
Amazon Now – fastest delivery option ever in the UAE, enabling customers to receive everyday essentials in just 15 minutes. Through a network of strategically placed micro fulfillment centers within local communities, Amazon is making groceries, personal care products, and other daily must-haves more accessible than ever. Additionally, thousands of other items can be delivered within just two hours through Amazon.ae, giving shoppers more speed and flexibility.
Transforming Convenience with Amazon Now
The company’s ultra-fast service, Amazon Now, focuses on minimizing delivery distances and easing traffic congestion while ensuring rapid fulfillment. This service caters to modern-day lifestyles by offering quick access to everything from fresh produce to electronics. Amazon’s investment in infrastructure highlights its commitment to making shopping seamless, fast, and reliable for customers across the UAE.
Meeting Customers’ Fast-Paced Lifestyles
“We’re pushing the boundaries of convenience with Amazon Now—our quickest delivery experience yet in the UAE,” shared Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey. “Every Amazon innovation starts with understanding customer needs. With Amazon Now, we’re making it possible to get daily essentials in as little as 6 minutes in some locations—whether it’s a phone charger, baby care items, or last-minute groceries.”
Expanding Two-Hour Delivery Options
Alongside its 15-minute service, Amazon has launched a 2-hour Delivery option for a broader range of products across more than 30 categories. This new feature ensures customers can receive their orders quickly and reliably, with service already active in major UAE areas and plans to expand even further in the coming months.
Amazon Now: Speed Meets Affordability
Operating 24/7, Amazon Now ensures customers always have access to essentials. The service includes a wide range of items—groceries, electronics, fashion, kitchen appliances, and more. All Amazon.ae customers can benefit from this, with Prime members enjoying free delivery on orders over AED 25 or paying a minimal AED 6 fee on smaller orders. It’s a blend of speed, accessibility, and affordability.
Prime Members Enjoy Extra Value
“Prime members are seeing even more perks—exclusive deals, faster delivery, and added benefits,” said Ronaldo. “The service’s reception has exceeded expectations, with daily orders growing over 40% month by month and Prime members doubling their order frequency after using Amazon Now.”
Wide Coverage Across the UAE
Amazon Now is already available in multiple prime locations, including Dubai Marina, JBR, JLT, Dubai Silicon Oasis, Barsha, JVC, Karama, Business Bay, Rashidiya, Abu Dhabi Central, Al Ain, and Al Khan. Customers can easily access the service by selecting the “Amazon Now” option in the Amazon app or by visiting www.amazon.ae/now to place ultra-fast delivery orders.
Technology Driving Faster Fulfillment
Behind Amazon Now’s speed is a network of micro fulfillment centers—compact, tech-powered hubs designed specifically for ultra-fast order processing. By positioning popular products closer to customers and optimizing inventory based on neighborhood demand, Amazon ensures orders are picked, packed, and delivered in record time.
Faster 2-Hour Delivery for More Products
Amazon.ae is also making shopping more efficient through its 2-hour Delivery option, available for a wide variety of products including electronics, personal care, nutrition, and groceries. Items eligible for this service display a “Get it Today” label with a lightning bolt icon, making them easy to spot. Prime members enjoy free shipping on orders above AED 100, with just AED 3 charged for smaller baskets.
Reinventing Delivery Standards in the UAE
With the launch of Amazon Now and the 2-hour delivery service, Amazon continues to redefine what quick and reliable delivery. Customers can enjoy seamless returns, transparent pricing, strong customer support, and no hidden fees. This expansion builds on Amazon Now’s successful debut in India earlier this year. And positions Amazon to compete with other quick-commerce players like Zepto, Swiggy, Blinkit, Noon, and Careem.
