Amazon Product Insert Rules for Amazon FBA Sellers 2025
In the fast-paced and highly competitive world of selling on Amazon, it’s essential for sellers to leverage every opportunity available to distinguish their brand from the competition. Amazon product insert offer a great opportunity to show appreciation to your customers and request genuine feedback, but it’s important to adhere to Amazon’s strict guidelines regarding their use.
A smart and effective way to enhance both brand visibility and customer satisfaction is by adding product inserts to your packaging.
In this guide, we’ll cover what Amazon product inserts are, review Amazon’s policies about them, highlight the key dos and don’ts, and share useful tips for designing impactful product inserts.
What Are Amazon Product Inserts?
Amazon product inserts are compact printed materials placed inside the product packaging by sellers. These inserts can serve multiple purposes — offering product details, assembly guidance, promoting your other listings, asking for unbiased product reviews, or expressing gratitude to the buyer. It’s an excellent method to create a personal connection and boost your brand’s presence and customer loyalty.
How to Add Product Inserts to Your Packaging
Including inserts in your packaging is a straightforward process. After you’ve created the design (we’ll explain how later), simply download the file and forward it to your supplier. They’ll handle printing and inserting it into every product package for you.
If you manage order fulfillment on your own, you can work with a print service to have your inserts printed and shipped to you. Then, place an insert card inside each package before dispatching your orders.
Later in this article, we’ll mention some free graphic design tools, some of which also provide printing services. Once your design is ready, you can have your cards printed through services like Vistaprint, Zazzle, or a nearby print shop.
Amazon’s Product Insert Policy
Before discussing how to effectively use product inserts, it’s important to understand Amazon’s product insert policy to avoid breaking any rules that could jeopardize your seller account.
Amazon’s primary concern with inserts is when sellers attempt to entice customers with incentives in return for positive reviews or request feedback of a particular nature.
Providing discounts, refunds, free items, or any type of reward in exchange for a product review is a direct violation of Amazon’s Terms of Service and can put your account at risk of suspension.
Amazon takes product reviews very seriously because they aim to maintain authenticity across their platform. It’s advisable to review Amazon’s customer product reviews policy in Seller Central for complete clarity.
Ignoring these policies can lead to penalties, account suspension, or even permanent removal from Amazon. Always stay informed about the rules to safeguard your business.
You can also find a helpful video in Amazon’s Seller University, which explains the compliance guidelines for product inserts in detail.
How Best to Use Amazon Product Inserts
With a clear understanding of Amazon’s policy on inserts, let’s go over some best practices and common mistakes to avoid when using product inserts.
Product Insert Dos:
Express Gratitude:
Always thank your customer for their purchase. A simple thank you message can go a long way in building goodwill.
Provide Clear Instructions:
If your product requires assembly or specific use instructions, include clear, easy-to-read directions within the insert
Share Warranty Details:
If applicable, inform customers about your product’s warranty and how to make a claim if needed
Request Reviews the Right Way:
It’s fine to ask for feedback, provided your request is neutral and reminds customers to share an honest review, whether positive or negative.
Promote Brand Engagement:
Encourage customers to follow your brand on social media or subscribe to your email list. Adding a QR code can simplify this step for them.
Product Insert Don’ts:
Avoid Manipulative Language:
Avoid phrases that pressure or emotionally sway buyers to leave a review, like highlighting that you’re a “small, family-run business” to influence sentiment.
No Selective Soliciting:
You must not suggest that only happy customers leave a review, nor should you ask dissatisfied customers to reach out to you before reviewing — both violate Amazon’s guidelines
Never Offer Incentives:
Do not tempt customers with discounts, refunds, free gifts, or any other perks in exchange for a review. Keep your message straightforward, thanking them for their purchase and inviting an honest review
How to Create Inserts for Your Amazon Product Packaging
Designing custom product inserts is easy, and you can do it yourself using free online tools. While hiring a professional designer is an option, you can also create one affordably if you have a good eye for layout and style.
Create a Product Insert Using Canva
Canva is a fantastic, beginner-friendly graphic design tool that allows you to craft professional-looking designs even without prior experience. It offers a wide range of templates, fonts, and graphics, making it simple to create attractive product inserts.
Although Canva offers a premium subscription, the free version provides more than enough features for creating effective product inserts.
You can easily set up a free Canva account and explore its wide collection of premade designs. Personalize these templates by adding your brand’s colors, logos, and messaging.
Simply search in Canva for the type of insert you want to make — for instance, search “product thank you card” — and browse through thousands of available templates.
After selecting a template, click on it, then choose “Customize this template” to adjust colors, fonts, and other design elements to match your brand.
A convenient feature in Canva is their print service, perfect for sellers managing their own fulfillment, as you can have your cards printed and shipped directly to you.
Apart from Canva, several other free online design tools can help you create product inserts, such as:
- Desygner
- Fotor
- Adobe Express
- Snappa
Explore these options to find the one that best fits your design preferences.
Final Thoughts
Product inserts are an excellent tool for engaging with customers, enhancing brand loyalty, and driving repeat sales. By sticking to Amazon’s guidelines and creating informative, engaging inserts, you can maximize this opportunity.
If you have any questions about using product inserts on Amazon, feel free to drop them in the comments!
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