Key Amazon Selling Stats: Sellers Should Know
Amazon’s core focus has always been its customers. By working closely with sellers, Amazon ensures that every shopper receives a reliable, satisfying experience. In fact, Amazon was voted the most trusted brand by U.S. consumers in 2023. With a global reach, Amazon now delivers to customers across more than 100 countries and regions as per amazon selling stats.
The Power of Independent Sellers
Independent sellers are the backbone of Amazon’s diverse marketplace. They enhance product variety, drive competitive pricing, and enrich the overall buying journey. These sellers, many of whom run small and medium-sized businesses, now account for over 60% of all sales in the Amazon store. In 2024, the average independent seller in the U.S. earned more than $290,000 in annual sales. Remarkably, over 55,000 sellers reached $1 million in sales that same year.
Building Brands with Amazon
Thinking about launching your own brand? Amazon provides robust support for brand owners, helping them stand out and grow. In 2024, the company proactively blocked over 99% of suspected infringing listings before they could be reported. Additionally, more than 16,000 brands used the IP Accelerator to enroll in the Brand Registry, while over 2.5 billion products were verified as authentic through the Transparency program.
Record-Breaking Prime Day
Prime Day continues to be a game-changer for sellers. In 2025, it became Amazon’s largest Prime Day event ever, with customers saving billions across 35+ product categories. Independent sellers also broke records for both sales and number of units sold, showcasing the massive opportunity this annual event provides.
Tools and Programs That Drive Growth
Amazon offers a wide range of tools and services tailored to support sellers at every stage. For instance, Fulfillment by Amazon (FBA) offers shipping costs that are up to 70% lower per unit compared to similar U.S. services. Products listed under Subscribe & Save—with discounts of 10% to 15%—can see up to 1.8 times higher conversion rates. Using Basic A+ Content also encourages repeat purchases and can increase sales by as much as 8%.
Since its launch in 2011, Amazon Lending has provided more than $15 billion in funding to small and medium-sized businesses. Sellers who used Veeqo shipping labels experienced 20% fewer late deliveries. And with Buy with Prime, sellers saw a 25% increase in conversion rates from customers shopping off Amazon.
Final Thoughts
Whether you’re just starting out or looking to scale, Amazon provides powerful tools, trusted programs, and a massive global audience to help sellers grow. From high-performing independent sellers to innovative brand builders, the platform continues to empower entrepreneurs with data-driven opportunities for success.
