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Walmart vs Amazon: Which Marketplace Wins in 2025?

Walmart vs Amazon: Which Marketplace Wins in 2025? When it comes to eCommerce powerhouses, Walmart vs Amazon remains a defining debate shaping today’s retail industry. Both platforms dominate in their own ways, offering distinct strategies that cater to different types of customers and sellers. Amazon currently controls nearly 40% of all U.S. online sales, but […]

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Pinterest and Amazon Ads: A Game-Changer for Marketers

Pinterest and Amazon Ads: A Game-Changer for Marketers Pinterest recently revealed a major update — they are partnering with Amazon as their first-ever third-party ads partner. This move is a significant step for the platform and carries important implications for brands moving forward. Let’s explore what this means for businesses and advertisers. Pinterest x Amazon

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Amazon Haul Explained: A New Shopping Experience

Amazon Haul Explained: A New Shopping Experience The eCommerce world is moving faster than ever, and platforms like Shein and Temu have been able to capture buyers by focusing on affordability. Shoppers today are showing a strong preference for unbeatable prices, sometimes even valuing them over speedy delivery. To adapt to this trend, Amazon has

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Marketing Efficiency Ratio (MER) vs. ROAS

Marketing Efficiency Ratio (MER) vs. ROAS When measuring digital advertising performance, most businesses focus on ROAS as the ultimate metric. But there’s another equally important metric gaining popularity — MER, or Marketing Efficiency Ratio. More and more brands are adopting MER to evaluate success. So, what exactly is MER, how is it different from ROAS,

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Third-Party Logistics Explained: How 3PL Works

Third-Party Logistics Explained: How 3PL Works Growing an ecommerce business is exciting, but expansion also brings new challenges. As sales increase, many sellers struggle with rising demand, shrinking storage, and time-consuming shipping tasks. If this sounds familiar—or if you’ve just launched your online store and don’t want to handle fulfillment yourself—a third-party logistics (3PL) service

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