Pinterest and Amazon Ads: A Game-Changer for Marketers
Pinterest recently revealed a major update — they are partnering with Amazon as their first-ever third-party ads partner. This move is a significant step for the platform and carries important implications for brands moving forward. Let’s explore what this means for businesses and advertisers.
Pinterest x Amazon Ads
In its press release, Pinterest shared:
“Today we’re announcing that we’re opening up third-party ad demand on Pinterest. As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”
Pinterest’s CEO further explained that this partnership supports their mission of making every Pin shoppable, giving users a direct way to bring their ideas and inspirations to life.
This goal — transforming every Pin into a purchase opportunity — is the most exciting part of the announcement. Let’s break down what it means for brands.
What It Means for Brands
Here’s how the Pinterest and Amazon Ads collaboration impacts brands and what to anticipate as the advertising space evolves.
All Pins Will Be Shoppable
Pinterest’s mission to make every Pin shoppable becomes far more achievable through its partnership with Amazon. Shoppers will now have a smooth path from discovering a product on Pinterest to purchasing it directly on Amazon.
Pinterest has long been a platform where users actively search for ideas, products, and inspiration. When ads are executed well — especially using conversion-focused creative strategies — brands can see strong returns.
With over 400 million monthly users and data showing that 83% of weekly U.S. Pinners have purchased something based on brand Pins, Pinterest is already a prime platform for conversions. Now, with every Pin becoming shoppable, the opportunity for brands to increase visibility and sales is even greater.
The Amazon partnership strengthens Pinterest’s position as a profitable advertising channel for businesses of all sizes.
More Ad Types Are on the Horizon
Pinterest has made it clear that Amazon is just the beginning. As the first third-party ads partner, Amazon opens the door for other platforms to collaborate with Pinterest in the near future.
This means brands should expect new ad formats and additional partnerships rolling out soon. Staying updated on these developments will be crucial, as testing fresh opportunities early could give businesses a competitive edge.
Final Thoughts
The Pinterest x Amazon Ads partnership is a game-changing development for both advertisers and consumers. By making Pins shoppable and integrating Amazon’s seamless buying experience, brands now have a more powerful way to connect with highly engaged users already in a shopping mindset.
For businesses, this means enhanced visibility, higher conversion potential, and access to one of the internet’s most inspired audiences. As Pinterest expands to include more ad partners, brands that embrace these changes early will be best positioned to thrive in this new era of social commerce.
