How Profitable Is Selling on Amazon? Income Breakdown
In 2025, new Amazon sellers are reporting average annual profits nearing $30,000 while selling on amazon. Curious about what it takes to become a successful seller on the platform and how beginners can secure profitability this year? SAECOM FBA Pro’s latest data report reveals valuable insights.
Nearly 45% of new Amazon sellers mention the desire to “be their own boss” as their main reason for joining the platform. Another 41% are eager to create an additional income stream alongside their existing jobs. Many others are drawn by the flexibility to work remotely or travel, while over a third are motivated by the goal of achieving personal success and fulfillment.
No matter the motivation, selling on Amazon has become the primary income source for many individuals and small business owners.
So, how much money can you realistically make by selling on Amazon in 2025?
The team at SAECOM FBA Pro, an all-in-one solution for Amazon sellers, surveyed thousands of sellers to gather real-world experiences about launching and growing a business on the platform.
How Much Do Amazon Sellers Make?
The majority of Amazon sellers generate at least $1,000 per month in sales, with a select group of top sellers exceeding $100,000 per month. Around 40% of sellers earn between $1,000 and $25,000 monthly, translating to $12,000 to $300,000 in yearly sales.
Among the various selling methods, private label products fulfilled through Amazon’s Fulfillment-by-Amazon (FBA) program remain the most popular.
As with any business, selling on Amazon involves expenses and seller fees. One of the key benefits of Amazon FBA is how it simplifies operations for sellers.
In short, you choose a product, ship it to Amazon’s warehouse, create your product listing, and let Amazon handle the rest — while you monitor your sales and profits.
What Are the Average Monthly Sales for Amazon Sellers?
Selling on Amazon offers income potential far beyond a typical side hustle.
Roughly 19% of sellers report over $10,000 in monthly sales.
Around 30% make more than $5,000 each month.
Meanwhile, 31% of new sellers earn under $500 monthly when they’re just starting.
Here’s a breakdown of sellers by their average monthly sales:
| Monthly Sales | Percentage of Sellers |
| Under $500 | 31% |
| $501-$1,000 | 17% |
| $1,001 – $5,000 | 22% |
| $5,001 – $10,000 | 11% |
| $10,001 – $25,000 | 7% |
| $25,001 – $50,000 | 5% |
| $50,001 – $100,000 | 4% |
| $100,001 – $250,000 | 1% |
| $251,000 – $500,000 | 1% |
Selling on Amazon continues to be a reliable route for building an ecommerce business, and the arrival of new sellers hasn’t hindered existing seller sales.
To date, 24% of small and medium-sized business (SMB) sellers have surpassed $100,000 in lifetime sales:
| Lifetime Sales | Percentage of Sellers |
| Under $25,000 | 47% |
| $25,001-50,000 | 10% |
| $50,001-100,000 | 6% |
| $100,001-500,000 | 10% |
| $500,001-1,000,000 | 8% |
| $1,000,001-5,000,000 | 5% |
| $5,000,001-10,000,000 | 1% |
How Much Do Amazon Sellers Profit?
Profit margins are crucial, and Amazon SMB sellers typically maintain strong profitability.
More than 57% of sellers earn profit margins over 10%.
Even better, 28% report profit margins above 20%.
However, about 13% of sellers admitted they haven’t reached profitability yet.
Here’s the breakdown of SMB sellers’ profit margins:
| Profit Margin Range | Percentage of Sellers |
| ~1-5% | 12% |
| 6-10% | 16% |
| 11-15% | 13% |
| 16-20% | 15% |
| 21-25% | 15% |
| 26-50% | 13% |
| 51-100% | 1% |
| Not Profitable Yet | 13% |
While profit margins fluctuate based on costs and sales volume, many sellers were open about their total lifetime profits since launching their businesses.
How Much Money Have Amazon Sellers Made Over Time?
A full 30% of small and medium-sized sellers have achieved lifetime profits exceeding $50,000 — impressive for what often begins as a part-time side venture. Meanwhile, 10% of sellers report lifetime profits between $100,000 and $500,000.
Here’s how lifetime profits stack up:
| Lifetime Profits | Percentage of Sellers |
| Under $25,000 | 47% |
| $25,000-50,000 | 10% |
| $50,001-100,000 | 6% |
| $100,001-500,000 | 10% |
| $500,001-1,000,000 | 8% |
| $1,000,001-5,000,000 | 5% |
| $5,000,001-10,000,000 | 1% |
| Don’t Know | 13% |
How Long Does It Take to Become Profitable on Amazon?
Across the board, the majority (58%) of Amazon sellers said they became profitable within their first year of selling.
| Profitability Timeline | Percentage of Sellers |
| Within 3 Months | 22% |
| Within 3-6 Months | 16% |
| Within 6 Months-1 Year | 20% |
| 1-2 Years | 11% |
| Over 2 Years | 2% |
| Don’t Know | 7% |
How to Make Money on Amazon in 2025 — 16 Top Methods
Wondering how to get started? SAECOM FBA Pro asked sellers about the money and time they invested to launch their Amazon businesses.
How Much Does It Cost to Start Selling on Amazon?
One common misconception is that selling on Amazon requires a large upfront investment. However, many sellers found they could launch on a modest budget.
A quarter of sellers spent less than $1,000 to get started. In total, 64% of sellers spent under $5,000.
| Startup Investment | Percentage of Sellers |
| Under $500 | 16% |
| $500-1,000 | 9% |
| $1,001-2,500 | 16% |
| $2,501-5,000 | 23% |
| $5,001-10,000 | 18% |
| More than $10,000 | 17% |
| Don’t Know | 2% |
Most of this investment typically goes toward product sourcing, samples, Amazon fees, and marketing campaigns.
A large majority — 81% — used their own savings to fund their business ventures, while about 33% secured loans from family, banks, or other sources.
How Much Time Do You Need to Start Selling on Amazon?
Fortunately, running an Amazon business doesn’t require a full-time commitment. Most sellers (71%) spend under 20 hours a week managing their business.
| Weekly Time Commitment | Percentage of Sellers |
| Less than 4 Hours | 19% |
| 4-10 Hours | 31% |
| 11-20 Hours | 21% |
| 21-30 Hours | 12% |
| 31-40 Hours | 7% |
| 41-50 Hours | 4% |
| 51-60 Hours | 4% |
| More than 60 Hours | 3% |
Moreover, 74% of sellers launched their Amazon businesses within six months. While it takes more effort upfront, many sellers eventually transition to maintenance mode once their operations and product line are established.
Is Selling on Amazon Profitable in 2025?
The outlook for 2025 remains strong. A majority of sellers intend to continue selling this year, with 39% planning to grow their revenue and expand their product range.
The Amazon ecosystem continues to offer sellers extensive opportunities across countless niches and categories.
How New Sellers Could Earn Nearly $30K a Year on Amazon
On average, small and medium-sized businesses selling on Amazon generate $11,671 in monthly sales — roughly $140,052 per year.
With an average profit margin of 21%, that equates to about $2,451 in monthly profit, or $29,412 annually.
For the 29% of sellers with margins exceeding 21%, profits can quickly climb into five-figure monthly territory and beyond.
While a few exceptional sellers report sales surpassing $250,000 a month (over $3 million per year), these cases, though rare, demonstrate what’s possible.
3 Key Lessons from Successful Amazon Sellers in 2025
Thousands have taken their shot at Amazon selling. Here’s what those who succeeded advise:
- Move Fast to Win Big
Nearly 48% of sellers got their business up and running in under three months, and half work just 10 hours a week or less.
Advice from sellers:
“Just start — perfection is the enemy of profit.”
“I wish I’d started sooner; it only gets tougher the longer you wait.” - Put in the Effort — It Pays Off
About 54% admit that while it isn’t a get-rich-quick scheme, the effort pays off over time. Nearly a third are expanding with new products this year.
Seller advice:
“Product research takes time.”
“Analytics and strategy matter.” - Use the Right Resources and Tools
Time, tools, and information are essential to building a thriving Amazon business.
Seller advice:
“Learn to launch effectively without wasting money.”
“Understand product research before investing.”
Final Thoughts
Selling on Amazon in 2025 remains one of the most accessible and scalable business opportunities for both beginners and seasoned entrepreneurs. Whether you’re looking to build a side income or launch a full-time ecommerce brand, the numbers speak for themselves — with a growing number of sellers reaching profitability within their first year and many surpassing $100,000 in lifetime profits.
The key lies in getting started with a clear plan, leveraging tools like SAECOM FBA Pro to streamline your product research and sales tracking, and staying consistent with your efforts. While no business is without challenges, Amazon’s platform offers the infrastructure and audience reach to help sellers succeed with minimal overhead.
If you’ve been considering joining the Amazon marketplace, there’s no better time than now. Start small, stay informed, and scale steadily — your own ecommerce success story might be just a few months away.
