How do I search sellers by name on Amazon?
Amazon is a vast marketplace with millions of sellers offering a variety of products. Whether you’re a buyer looking to verify a seller’s authenticity or a competitor researching other sellers, knowing how to find an Amazon seller is essential. In this article, we’ll explore different ways to search for a seller on Amazon.
Can I Look Up a Seller by Name on Amazon?
Yes, you can search for an Amazon seller by name, but the process isn’t always straightforward. Unlike traditional search engines, it doesn’t provide a direct “seller search” feature. However, there are methods you can use to locate a specific seller. Let’s go through the best ways to do this.
1. Search for the Seller through Amazon’s Search Bar
One of the easiest ways to find a seller is by searching for their store name in search bar. If the seller has a well-optimized storefront, their name may appear in the search results. Simply type the seller’s name into the search field and press enter. If the store is indexed properly, you should see their products or storefront in the results.
2. Find the Seller through a Product Listing

If you know a product sold by the seller, you can locate them through the product listing. Here is how:
- Search for the product on Amazon.
- Click on the product to open the listing.
- Under the “Buy Now” or “Add to Cart” button, look for the “Sold by” section.
- Click on the seller’s name, which will take you to their storefront or profile.

This method is useful if you don’t remember the exact store name but can identify a product they sell.
3. Use the “Seller Directory” or Third-Party Tools
Amazon does not provide a public seller directory, but third-party platforms like SellerApp, Jungle Scout, and Helium 10 offer tools to research sellers. These platforms allow you to search by seller ID, storefront URL, or brand name to gather insights into different sellers and their performance.
4. Search for the Seller Outside of Amazon
If you’re unable to find the seller directly, try using search engines like Google. Use keywords such as “seller [store name]” or “Amazon storefront [seller name]” to check if the seller has an external website or social media presence. Many sellers promote their storefronts on platforms like Facebook, Instagram, or their own eCommerce sites.
5. Check the Amazon Business Seller Profile

For business or wholesale sellers, it provides a business profile that includes company details, policies, and other important information. If the seller operates under Amazon Business, you may be able to find their details through their Business profile.
Final Thoughts
Finding a specific seller requires a combination of search techniques. While Amazon does not have a direct seller name search function, you can use the search bar, product listings, third-party tools, and even Google to track down a seller. If you are researching a competitor or verifying a seller’s legitimacy, these methods will help you locate their store and evaluate their offerings.