Unlock Amazon New Seller Incentives for Early Success
Entering the Amazon marketplace can feel intimidating with strong competition and dynamic algorithms. But Amazon New Seller Incentives program helps fresh sellers start strong with exclusive perks and growth-boosting support.
These benefits offer free advertising, reduced fulfillment costs, and promotional tools right inside Seller Central — yet many new sellers fail to explore them.
This guide breaks down the perks, eligibility requirements, and how to redeem these incentives effectively.
What Are Amazon New Seller Incentives?
Amazon designed the New Seller Incentives (NSI) program to empower new sellers with a smoother launch experience. The goal is to help newly enrolled sellers gain visibility, capture early sales, and build traction in a competitive marketplace.
Perks may include free tools, fee discounts, credits, and fulfillment advantages — all structured to speed up sales growth during the crucial first months.
What Do the Incentives Include?
Here’s a quick overview:
| Perks | Protection | Freebies |
| Brand Registry benefits | Sponsored Products for visibility | Free FBA storage for limited units |
| FBA with Prime advantages | Inventory removal/liquidation | |
| Sponsored ad credits | Coupon credits for promotions |
These ensure new sellers have the visibility and affordability to compete early.
Key Benefits of Amazon New Seller Incentives
Amazon NSI offers powerful advantages that help reduce risk while building early recognition in your category.
1. Cost Savings & Operational Efficiency
Eligible sellers enjoy:
Free FBA storage for first 50 units per parent ASIN for 90 days
Extended 120-day storage for non-standard-sized ASINs
Free inventory removal or liquidation for up to 180 days
This reduces upfront costs and frees more capital for marketing and product improvement.
Additional perks include:
- $100 Partnered Carrier Program credits
- $200 Amazon Global Logistics shipping credits
- 10% discount on the first 100 units fulfilled via Multi-Channel Fulfillment
Important notes:
Media, refurbished, or unbranded child ASINs do not qualify.
2. Improved Visibility & Sales Growth
Sponsored Product Credits
New sellers receive ad credits — typically between $50–$200+ — allowing them to test Amazon PPC ads without spending upfront.
Coupon Credits
Amazon offers coupon credits that encourage buyers to try new products and boost sales velocity.
Vine Review Credits
Up to $200 in Vine credits help sellers collect trustworthy reviews to improve ranking and conversion — must be used within 90 days of joining.
3. Enhanced Brand Development
Brand-registered sellers enjoy:
Percentage-back rewards from branded sales
Higher exposure and marketing insights
Better listing tools like A+ Content
Reward Structure:
- 10% back on first $50,000 in branded sales
- 5% back on sales beyond $50,000
- Valid until reaching $1 million in revenue or completing 1 year
Maximum reward value: $52,500
Who Is Eligible?
To qualify, you must:
- Have a Professional Seller Account
- Publish your first buyable listing on/after March 1, 2023
- Send FBA stock to fulfillment centers within 90 days of first listing
- Complete Brand Registry (if you own a brand)
Availability: US, UK, Spain, Germany, Japan, France, Italy
Can Existing Sellers Qualify?
Yes — but only when they expand into a new geography where they have not sold before.
Example: Selling in the US → new store in Germany = eligible
Selling in UK → new store in Germany = NOT eligible
Are Brand Owners the Only Participants?
No — non-brand sellers also receive incentives.
However, exclusive features like Brand Registry credits require brand ownership.
How to Find New Seller Incentives in Seller Central
- Login to Seller Central
- Search “New Seller Incentives”
- Click Benefit Disbursement in results
- Open New Seller Incentives Dashboard
There, you can monitor perks and unlock eligibility tasks.
How the Incentives Work
If eligible, sellers are automatically enrolled — otherwise, they can manually activate the program in Seller Central.
You must complete these four steps within specific timeframes:
| Requirement | Completion Benefit |
| Brand Registry (within 6 months) | Brand protection + higher ad credits |
| Enroll in FBA (within 90 days) | Prime access + FBA credits |
| Launch Sponsored Products (within 90 days) | Paid visibility boost |
| Use Amazon Coupons (within 90 days) | More conversions & traffic |
How to Redeem the Benefits
| Benefit Category | Redemption Method |
| Sponsored ads credits | Automatically added to ad console |
| FBA fee/storage perks | Applied automatically to inbound stock |
| Coupon credits | Create coupon campaigns |
| Vine credits | Enroll ASINs in Amazon Vine |
| Brand Registry rewards | Auto-deducted from referral fees |
Best Ways to Maximize Amazon NSI
- Use ad credits early to reach ranking goals
- Apply coupon discounts to boost sales velocity
- Claim Vine reviews to strengthen social proof
- Leverage free FBA to test demand risk-free
- Use branding perks to improve listing quality
Early results compound — Amazon recognizes momentum and pushes products higher in search results.
Final Thoughts
Amazon New Seller Incentives offer more than cost savings — they act as a launch foundation for sustainable business growth. By strategically using free storage, ads, coupons, and branding benefits, sellers can accelerate visibility and sales in the early months.
These perks don’t last forever — so maximize them while you can. Every credit and discount helps build a strong long-term Amazon business.
