Amazon Brand Analytics: A comprehensive Overview for Amazon sellers

Getting Access to Amazon Brand Analytics

You must be a brand-registered Amazon seller to access Amazon Brand Analytics. Here’s how to get to it:

• • Enter the following information into Seller Central: Navigate to your Seller Central profile.

• • Brand Dashboard: Under the “Reports” menu, you’ll discover “Brand Dashboard. Simply click on it.

• • Brand analytics includes parts such as “search terms,” “market basket analysis,” and “item comparison.” These are the tools you’ll utilize to acquire insights about the performance of your brand.

Find high-performance keywords

Report on Search Terms: Use this research to find the most relevant and effective keywords for your products. Look for keywords that have a high search volume and a high click-through rate (CTR). 

Competitor Keywords: Examine your competitors’ products to determine which keywords they are successfully targeting. This can assist you in adjusting your own keyword strategy.

Improve product listings

Product Comparison Report: Compare your items to those of your competitors in terms of essential attributes, pricing, and consumer feedback. To stand out, use this data to make changes to your listings and pricing tactics. 

Item Comparison: Examine how customers compare your products to those of competitors. Determine how you may improve product features, descriptions, or images to increase sales.

Refine advertising campaigns

Market Basket Analysis: Discover what other goods clients frequently buy in addition to yours. To increase sales, use this data to design customized advertising campaigns and package promotions. 

Search Terms for a Brand: This report displays the search phrases that brought customers to your website. Use these insights to increase the ROI of your Amazon PPC (Pay-Per-Click) campaigns.

Monitor customer behavior.

Characteristics of Customers: Learn about your customers’ demographics, such as age, gender, and geography. Customize your marketing and advertising methods to reach your target demographic more effectively. 

Repeat Purchase Patterns: Determine which products have the highest rate of repeat purchases. Utilize this information to cross-sell or upsell relevant products to current clients.

Keep an eye on competitors trends.

Market Trends: Monitor market trends and seasonality to modify your inventory and marketing strategy as needed. Amazon Brand Analytics provides information on the most popular brands and products in your category.

Leverage customer feedback.

Customer Feedback: Take note of consumer feedback to identify areas where your products might be improved. To increase client happiness and sales, address any reoccurring concerns.

Enhance advertising campaigns

Determine what other products customers commonly purchase in addition to yours. Use this data to create specific advertising campaigns and package promotions to boost sales.

Conclusion

Amazon Brand Analytics is a wealth of data and insights that can assist you in making informed decisions to increase your online sales on Amazon. You may optimize your product listings, advertising campaigns, and overall brand performance by frequently examining the reports and executing strategies based on the information you collect.

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