Amazon Keyword Research: Increase Sales Through Strategic SEO
Extensive keyword research for Amazon
Amazon is a retail tool, with millions of products competing for the attention of its massive consumer base. Effective amazon keyword research is critical for standing out in this crowded environment. Amazon, like Google, has its own search engine, and improving your product listings with the appropriate keywords can have a huge impact on your sales.
In this blog, we are going to discuss various aspects of Amazon keyword research, its benefits, and its utilities.
Why Keyword Research Matters on Amazon
Let’s start with the why before we get into the how. Amazon keyword research is critical for various reasons:
- Increased Visibility: Amazon’s search algorithm ranks products based on keywords. When you use appropriate keywords, your products will appear in search results when customers are seeking related items.
- Knowing which keywords your competitors are targeting allows you to differentiate your listings and even gain market share.
- Increased Conversion: When you utilize the appropriate keywords, you attract shoppers who are more likely to convert into customers because they are specifically looking for what you provide.
Begin with the seed keywords:
Begin by generating a list of seed keywords directly connected to your product. These are the primary keywords that explain what you’re offering. If you sell hiking boots, for example, your seed keywords could be “hiking boots,” “outdoor footwear,” or “trekking shoes.”
Make use of Amazon’s Autocomplete:
The autocomplete option on Amazon is a treasure trove for keyword suggestions. Begin typing your seed keywords into the search window, and Amazon will recommend similar search queries. These ideas frequently represent popular and relevant Amazon keyword research used by customers.
Use Amazon’s “Related to Items You’ve Viewed” feature:
Scroll all the way to the bottom of a product page to see a section labeled “Customers who bought this also bought…” These product recommendations may show useful keywords related to your area.
Examine your competition:
Examine your main competitors’ product offerings. Take note of the keywords in their names, bullet points, and product descriptions. Tools like Helium 10 and Jungle Scout can assist you in identifying your competitors’ most successful keywords.
Utilize the Amazon Search Terms Report:
If you already sell on Amazon, review your Seller Central search keyword report. This report provides information on the actual search phrases that buyers used to find your products. You can use this information to refine your keyword strategy.
Use keyword research software:
MerchantWords and Helium10 are two keyword research tools built particularly for Amazon. These tools provide information on search traffic, competition, and keyword trends, which can assist you in identifying high-impact keywords.
Keyword organization and prioritization:
After you’ve compiled a list of potential keywords, sort them into groups based on relevancy. Prioritize keywords with a high search volume but little competition.
Improve your product listings:
Once you’ve determined the most relevant keywords, work them naturally into your product title, bullet points, product description, and backend search terms. To convert visitors into customers, make sure your listings are informative and appealing.
Adjust and monitor:
Amazon’s search environment is ever-changing. Monitor the performance of your listings on a regular basis, check keyword rankings, and alter your strategy as appropriate. Experiment with several keywords to see which ones work best for your products.
Effective keyword research is essential for Amazon’s success. You may improve your visibility, beat the competition, and increase sales by knowing how buyers search for products and strategically placing relevant keywords into your product listings. Remember that Amazon’s algorithm is constantly changing, so staying current on the latest SEO trends is essential.