Amazon Reviews Not Showing? Fix It Fast!
As an Amazon FBA seller, that’s a big deal. Those hard-earned reviews are your product’s social proof—and without them, it’s like selling blind. Potential buyers lose trust, and conversions can take a nosedive.
You’re not the only one. It’s not just a minor inconvenience—it’s a serious issue that could hurt your credibility and bottom line. Since reviews play a vital role in both sales and rankings, every missing one counts.
There are practical solutions. Whether it’s a technical glitch, a policy filter, or a user error, we’ll help you understand the issue—and more importantly, show you how to fix it.
Let’s walk through the common causes and how to reclaim your missing reviews.
Understanding Verified vs. Non-Verified Reviews: Why It Matters
Not all reviews carry the same weight. Amazon separates reviews into two categories: Verified Purchases and Non-Verified Purchases.
Verified reviews come from buyers who purchased your item through Amazon, usually without heavy discounts. These reviews hold more weight in Amazon’s algorithm and carry more trust with shoppers—they’re proof that someone actually bought and used your product.
Non-verified reviews, on the other hand, could be from someone who received the product as a gift, bought it elsewhere, or possibly never used it at all. While still useful, these are less impactful in Amazon’s ranking system.
Amazon prioritizes verified reviews to protect buyers from manipulated or fake feedback. As a seller, this distinction is crucial—it directly affects your product’s visibility and conversion potential.
Why Your Review Disappeared: Top Reasons (And Fixes)
Let’s uncover why your product reviews might be vanishing or not appearing at all. From innocent mistakes to policy violations, there are multiple possible explanations—and ways to deal with them.
1. Customers Mixing Up Reviews with Feedback
Some customers accidentally leave a product review in the seller feedback section, which won’t show up on your product listing. While seller feedback helps your overall account rating, it doesn’t influence your product page directly.
If a buyer posts a negative product review as seller feedback, you can request removal:
- Go to Seller Central
- Navigate to Performance > Feedback
- Scroll to the relevant feedback
- Click on Request Removal
This only works when the comment is clearly a product review—not actual seller feedback.
2. Amazon Filtering Out Inappropriate or Offensive Reviews
Amazon’s automated systems scan reviews for anything offensive or inappropriate—including profanity, threats, or questionable images. If a review contains any of these, it gets automatically removed—even if it’s positive.
Unfortunately, this sometimes catches innocent review in the process. While frustrating, this strict filtering is part of Amazon’s effort to maintain a family-friendly environment. You can’t override this, but encouraging customers to write respectful, clear reviews helps keep their feedback visible.
3. Friends, Family, and Biased Reviewers
Amazon’s algorithms are designed to detect and filter review’s from people closely connected to the seller. That means reviews from friends, family, or anyone with a close online relationship with you could be flagged and removed.
Even glowing reviews from well-meaning relatives may not make it to your listing. To keep your account clean and in good standing, only genuine customer reviews should be encouraged.
4. Incentivized Reviews Are a No-Go
Amazon has a strict zero-tolerance policy on review in exchange for discounts, free products, or other perks. Offering incentives in exchange for a review—no matter how honest it may seem—is against their terms.
If Amazon detects or is informed about this, the review gets deleted, and your seller account may be penalized. Here’s what you cannot offer in exchange for a review:
- Money or gift cards
- Refunds (even off-platform)
- Free items
- Contest entries
- Future discounts
- Any type of compensation
To stay safe, focus on quality products and service—that’s what earns legitimate reviews.
5. Review Velocity: Too Much, Too Fast
A sudden surge of reviews can trigger alarms in Amazon’s system. This is known as high review velocity, and it can be especially suspicious if your product just launched or you’re running deep discounts.
If Amazon sees an unnatural increase in review—especially unverified ones—they may hold or suppress them. It’s a protective measure to prevent review manipulation.
If you’re launching a promotion, expect reviews to trickle in slowly. Aim for gradual, authentic feedback rather than a flood all at once.
How Long Do Amazon Reviews Take to Appear?
Usually, it takes up to 72 hours for a review to go live. However, this isn’t always the case. Depending on account standing, product type, and recent review activity, it might take several days for the review to show up—or not at all, if it’s flagged.
The best course of action? Be patient, and give it up to 4–5 days before assuming the review is gone.
Final Thoughts: What You Can Do About It
While you can’t control every part of Amazon’s review system, you can certainly set the stage for success. Now that you understand the top 5 reasons your reviews may not be showing up, you’re equipped to handle the issue—and avoid it going forward.
Focus on what you can influence: excellent products, reliable service, and clear communication with your customers. These are the building blocks of consistent, high-quality reviews that actually stick.
