Amazon GTIN Exemption: What It Is & How to Apply

Why might you need a GTIN exemption, and what steps do you need to follow to obtain one?

For both beginners and seasoned Amazon sellers, discussions about barcodes can often be confusing. With so many different terms and codes involved, you likely have a lot of questions.

What exactly are UPC codes? What does GTIN stand for?

And then there are other barcode types like ISBN, EAN, and JAN—what do they all mean?

If you’re feeling overwhelmed, don’t worry! This guide will break down everything you need to know, including what a GTIN exemption is and how to apply for it on Amazon.

What Is a Global Trade Item Number (GTIN)?

A Global Trade Item Number (GTIN) is essentially a unique product identifier, often referred to as a “product ID.” To fully grasp what a GTIN is, it’s helpful to first understand what a UPC is. Fortunately, this part is simple.

A UPC, or Universal Product Code, is a barcode commonly used in North America. We’ll discuss this in more detail shortly.

The GTIN is the numerical portion of the UPC barcode. In the case of a UPC, the GTIN consists of a 12-digit sequence, which includes a company prefix (first six digits), a product number (next five digits), and a check digit (the final number).

While there’s a long history behind the creation of UPCs and GTINs, you only need a basic understanding to learn about GTIN exemptions.

Understanding UPC, ISBN, EAN, and JAN

Each of these terms refers to a different type of barcode. Let’s define them one by one:

UPC (Universal Product Code) – This is the most widely used barcode format in North America.
ISBN (International Standard Book Number) – Used exclusively for books, DVDs, CDs, eBooks, and software.
EAN (European Article Number) – A 13-digit barcode system primarily used outside of North America.
JAN (Japanese Article Number) – A barcode system specifically used in Japan.

Now that you have a clearer understanding of different barcode types, let’s dive into Amazon GTIN exemptions.

Who Qualifies for an Amazon GTIN Exemption?

If you’re selling a product that isn’t already listed on Amazon and lacks a barcode, you may be eligible for a GTIN exemption. To qualify, your product must meet one of the following criteria:

It falls under the category of handmade goods.
It is a bundled package that includes multiple items.
You are a private-label seller with your own brand of products that do not have barcodes.
The product consists of parts or accessories, such as automotive parts or mobile accessories like phone cases.

How to Apply for a GTIN Exemption on Amazon?

Before applying, confirm that your product meets one of the criteria above and check Amazon’s catalog to ensure it isn’t already listed. If you qualify for an exemption, follow these steps:

Open Seller Central and start the GTIN exemption application process.
Select the appropriate product category.
Enter your brand name. If your product is unbranded or sold as a bundle, type “Generic” instead.
Click the “Check for Eligibility” button. If approved, you’ll see a confirmation screen.

For generic products, this process is straightforward. However, if you are applying under a specific brand name, additional verification may be required.

Applying for GTIN Exemption for a Branded Product

If you need a GTIN exemption for a branded product, you must first register your brand with Amazon Brand Registry. If your brand is eligible for an exemption, you’ll need to:

Upload at least two (up to nine) high-quality images of the product, showing all sides of the packaging.
Provide a letter from the brand owner (if you are not the owner) confirming that you have permission to sell the product.
Enter the product name.
Submit your application and wait for approval.

Amazon typically responds to GTIN exemption requests within 48 hours.

Listing Your Product After GTIN Exemption Approval

Once your GTIN exemption is approved, listing your product is easy:

Log into Seller Central and navigate to the Inventory Management dashboard.
Click “Add a Product” and verify that your GTIN exemption has been approved.
Select “I’m adding a product not sold on Amazon” and enter the required product details.
Skip the Product ID field, since you don’t need a GTIN or UPC.

With that, your product is now listed on Amazon without a GTIN!

Frequently Asked Questions

What Is a GTIN on Amazon?

GTIN and UPC are often used interchangeably, and on Amazon, both are considered a Product ID. Regardless of the term used, these identifiers serve to catalog products on Amazon.

Do I Need a UPC to Sell on Amazon?

Not always. If you need a UPC, you can purchase one through GS1US.org. However, a cost-saving trick is to check GS1 sites in other countries, such as the UK, where prices may be lower.

What Is the Difference Between GTIN and UPC?

A UPC is a type of barcode, while the GTIN refers to the numerical sequence within that barcode.

What Is an FNSKU?

FNSKU stands for Fulfillment Network Stock Keeping Unit. It is a unique identifier that Amazon assigns to products in its FBA (Fulfillment by Amazon) program for tracking within Amazon’s warehouses.

What Is an ASIN?

ASIN stands for Amazon Standard Identification Number. Every product on Amazon is assigned a unique 10-digit ASIN for identification purposes.

What if you’re not eligible for a GTIN exemption?

If you don’t qualify for a GTIN exemption, you will need to purchase a UPC for each product variant.

The most reliable source for buying UPCs is GS1US.org. Be cautious of third-party sellers that offer recycled barcodes—these can be reused from other products and may put your Amazon seller account at risk.

Prices for UPCs start at $30 for a single barcode, with discounts available when purchasing in bulk.

Final Thoughts on GTIN Exemptions

While this guide could have been much shorter by simply outlining the GTIN exemption steps, it’s important to understand the reasoning behind each part of the process.

Having this knowledge will make you a more informed Amazon seller, helping you navigate Amazon’s policies with confidence. With the right information, you’ll be able to list products efficiently and grow your business successfully!