Gear Up for Amazon Prime Day 2024: Key Dates & Strategies

Amazon Prime Day 2024

When is Amazon Prime Day 2024? This year it is scheduled for July 9th and 10th, 2024, is a highly anticipated annual event that offers exclusive deals to Amazon Prime members. For sellers, it’s a fantastic opportunity to increase sales, attract new customers, and boost brand visibility. This guide will provide essential details on the enrolment process, critical deadlines, and strategic best practices to ensure you maximize your success on Prime Day.

Key Dates and Enrolment for Amazon Prime Day 2024

Important dates to remember:

– Prime Day Dates: July 9th and 10th, 2024

– Lastly, the Last Day to Enrol in Prime day deals: May 2nd, 2024

Further, to participate in Amazon Prime Day, ensure your seller account and products meet the following requirements:

1. Prime Eligibility: Your products must be eligible for Amazon Prime through Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP).

2. Account Health: Maintain a seller account in good standing, with excellent customer feedback and performance metrics.

3. Event Registration: Register for Prime Day by May 2nd, 2024, via an invitation from Amazon in your Seller Central account or by creating through prime exclusive discounts. *Step by step guidelines mentioned in the article below with screenshots.

4. Deal Submission: Besides, choose products for Lightning Deals or Spotlight Deals with at least a 20% discount.

Eligibility Criteria for Prime Day

In order to qualify for Prime Day and display the Prime Exclusive Discount badge, the following criteria must be met:

Seller Feedback: You must have at least four seller feedback ratings or be eligible even without any feedback.

Product Ratings: Products should have a minimum of a four-star rating or no rating at all.

Discount Requirements: Discounts must be at least 20% off the non-member, non-promotional price. The Prime Exclusive Discount price should be 15% lower than the reference price and at least 5% lower than the was price.

Price Comparison: The Prime Exclusive Discount price must be lower than the lowest price for the ASIN in the past 30 days, including all deals and sale prices.

How to Enrol?

Go to Advertising > Prime Exclusive Discounts

Step: 2

Create Discount

Step: 3

• • Name the Discount and Select the Check Box

• • Save and Add Products

Step: 4

• • Enter SKU name, Select the discount type, Add discount, Add minimum price, Keep Operation as Add.

• • Final Step is to submit products.

Best Practices for Amazon Prime Day

Although, enhance your Prime Day success with these strategies:

1. Optimize Listings: Improve visibility and conversion rates with high-quality images, detailed descriptions, and relevant keywords.

2. Inventory Management: Ensure adequate stock levels to meet the anticipated increase in demand.

3. Pricing Strategy: Maintain competitive pricing, adhering to the discount and pricing criteria set by Amazon.

4. Advertising: Increase your advertising budget to gain higher visibility on Prime Day.

5. Customer Service: Prepare to handle an increased volume of inquiries and issues efficiently.

6. Performance Analysis: Post-Prime Day, analyze your sales data and customer feedback to refine future strategies.

Don’t Miss This Chance to Get Yourself a Boost in Ranking!

Amazon Prime Day 2024 presents an opportunity to significantly grow your business. By ensuring eligibility, meeting key deadlines, and employing effective sales strategies, you can achieve remarkable results. Prepare thoroughly and leverage Prime Day to boost your rank, brand and sales to new heights. 

To make sure you are not left behind from any opportunity, you can hire any Amazon Marketing Agency. If you plan to go with us, we will do our best to grab each opportunity so you can keep growing. As we believe in “Client’s Success is Our Success”.