How to Get Permission to Sell Brands on Amazon?
The Amazon marketplace is incredibly competitive, with thousands of sellers competing for visibility and sales. If you’re aiming to sell branded products, it’s essential to secure authorization from both Amazon and the brand itself. So, how exactly do you go about getting permission to sell brands on Amazon?
How to Obtain Brand Authorization for Selling on Amazon?
In 2025, Amazon has updated its processes to ensure that only credible and approved sellers can list branded products. It’s vital to follow Amazon’s guidelines as well as the specific requirements set by each brand. Doing so not only helps you avoid legal trouble but also builds customer trust by ensuring that you’re offering authentic items.
Being proactive about getting the necessary approvals from both Amazon and the brand will help you establish a solid foundation for your business. It might take some effort, but it’s well worth it for long-term success.
Start With Brand Owner Research and Amazon Policy Preparation
To increase your chances of being approved, begin by researching Amazon’s rules on branded products. Once you’re familiar with these guidelines, identify which brands you’re interested in reselling or decide whether you’ll be selling your own branded goods.
Understand Amazon’s Brand Selling Policies
Amazon enforces strict policies to protect both customers and brand owners. Carefully review these rules so you stay compliant and avoid potential penalties, such as account suspension or delisting of products. Knowing the do’s and don’ts is your first line of defense.
Register With Amazon Brand Registry
If you own a brand, enrolling in the Amazon Brand Registry is a game-changer. This program offers tools to protect your brand, stop counterfeit listings, and gain access to enhanced marketing features. Just make sure your trademark is registered and active in the countries where you intend to sell.
Target Brands Open to Third-Party Sellers
Some brands only sell through Amazon directly or limit who can resell their products. Do your homework to find brands that allow third-party resellers. You might find this information on the brand’s website or by reaching out to their support team. Avoid selling products from brands that actively pursue unauthorized seller complaints.
Check Each Brand’s Individual Requirements
Each brand may have unique criteria for who they allow to resell their products. These can include selling licenses, purchase invoices, or product restrictions. Be sure to understand these limitations before attempting to get approval. Reach out to the brand if needed to clarify expectations and rules.
Also, remember to review Amazon’s restrictions on items like hazardous materials, tobacco, human parts, or unbranded items, as these can complicate or prevent listing altogether.
Checklist Before Selling Items on Amazon
After all your research, it’s time to prepare your seller account and business plan to meet the expectations of both Amazon and brand owners. Following these steps will give you a smoother entry into branded product sales.
Set Up a Professional Amazon Seller Account
You’ll need a professional seller account to access Amazon’s advanced selling tools and features, especially when dealing with branded products. This is a must for serious sellers who want to build a reputable storefront.
Build Trust With a Strong Seller Profile
To get approval from brands, you need to look credible. Work on building a high seller rating, positive reviews, and a solid sales history. Offer excellent customer service, deliver orders on time, and ensure your listings are accurate and honest.
Create a Business Plan That Attracts Brand Owners
Your business plan should highlight how your strategy aligns with the brand’s values. Show how you plan to uphold their reputation through authentic listings, responsible pricing, and quality service. Including details about your digital marketing approach or other sales channels will show brand owners that you’re serious and trustworthy.
Apply for Brand Authorization
Once your foundation is solid, it’s time to reach out to the brands and request approval. Some may require purchase invoices or reseller agreements. Always be clear, professional, and honest in your communication with brand representatives to improve your chances of being approved.
Stay Compliant While Reselling Branded Goods
Once approved, it’s crucial to stay compliant with both Amazon’s and the brand’s policies. Following the rules not only keeps your account in good standing but also supports the brand’s reputation and your long-term success.
Keep Listings Aligned With Brand Standards
Use only official product images, correct brand names, and detailed descriptions in your listings. Misrepresenting a brand can lead to copyright violations and suspension. Stay informed about brand guidelines and keep your listings updated accordingly.
Honor MAP (Minimum Advertised Price) and Pricing Rules
Many brands set pricing standards to maintain their value in the market. Respecting these guidelines will help you maintain a strong relationship with the brand and avoid losing your selling privileges. If you’re unsure about MAP pricing, ask the brand directly.
Protect Your Listings From Unauthorized Sellers
Keep an eye on your product listings to make sure other sellers aren’t infringing on your approved listings or selling counterfeit goods. Spotting and reporting unauthorized activity helps maintain a trustworthy selling environment for everyone involved.
Use the Brand Registry to Report Violations
If you’re part of the Brand Registry, you’ll have access to tools that allow you to report unauthorized sellers or counterfeit listings. This keeps your account safe and ensures customers receive genuine products.
Boost Your Success With SAECOM FBA Pro
Securing brand approval is a key step toward running a successful Amazon business. Staying informed and compliant with Amazon policies is essential. As the platform evolves, so should your strategies to stay ahead.
Consider collaborating with SAECOM FBA Pro to simplify the process. Our experienced team helps sellers get approval, launch branded products, and navigate the Amazon ecosystem with confidence.
Ready to take the next step? Let SAECOM FBA Pro support your journey—reach out today and watch your Amazon business thrive.
