Amazon Restricted Categories: How to Get Approved Fast
Amazon is the world’s largest online marketplace, but that doesn’t mean you can sell just anything on it. Some categories come with restrictions, meaning sellers must first receive approval from Amazon before listing products in these areas.
These restrictions are in place to protect Amazon’s customers—something the platform takes very seriously. While it might seem like these categories are completely off-limits, don’t stress—we’re here to walk you through the ins and outs so you can confidently explore them before sourcing inventory.
In this guide, we’ll cover which categories are restricted, how to understand the level of restriction, and most importantly, how to get approved to sell in them.
Let’s dive in!
What Does It Mean When a Category Is Restricted on Amazon?
A restricted category on Amazon requires sellers to obtain prior approval before listing products within that category.
This process involves submitting an application through Seller Central, and based on your submission, Amazon will either grant or deny your request.
Only sellers who receive the green light can list items in those categories. Selling restricted products without approval is a fast track to having your Amazon account suspended—so don’t take shortcuts.
Why Does Amazon Restrict Certain Categories?
There are several reasons Amazon restricts categories. In many cases, it’s due to legal requirements like licensing or certification. For example, alcohol and tobacco are restricted because sellers need specific licenses to distribute them.
Some products are considered hazardous or potentially harmful, like firearms or ammunition, so Amazon limits access to these categories to ensure they’re handled responsibly.
Other categories are restricted simply because Amazon doesn’t allow them at all—like products claiming to cure diseases. These aren’t just restricted—they’re banned from the platform entirely.
Which Categories Are Restricted on Amazon?
There are many categories that require approval due to legal, safety, or policy reasons. But being restricted doesn’t necessarily mean they’re off-limits—it just means you’ll need to complete the proper steps before selling.
Here are some of Amazon’s restricted categories (with links to Seller Central for detailed information):
- Alcohol
- Animals & Animal-Related Products
- Fine Art
- Home Decor Art
- Automotive & Powersports
- Composite Wood Products
- Cosmetics & Skin/Hair Care
- CPAP Devices
- Currency, Coins, Gift Cards
- Dietary Supplements
- Drugs & Drug Paraphernalia
- Electronics
- Weapons, Ammunition
- Export-Controlled Products
- Food & Beverages
- Gambling & Lottery Items
- Hazardous Materials
- Human Parts & Burial Artifacts
- Jewelry & Precious Gems
- Laser Devices
- Lighting
- Lock Picking Tools
- Medical Devices
- Offensive Content
- Pesticides & Related Tools
- Plants & Seeds
- Postage & Stamps
- Recalled Items
- Electronic Recycling
- Refrigerants & Ozone Substances
- Strike-Anywhere Matches
- Subscriptions & Periodicals
- Surveillance Equipment
- Tobacco Products
- Service Plans & Warranties
- Furniture & Quilted Items
- EPA Regulated Products
- Children’s Apparel & Footwear
There’s also a long list of other restricted products, which includes things like domain names, drop-side cribs, and trademarked merchandise like Washington Redskins gear.
How Can You Get Approved to Sell in Restricted Categories?
To sell in a restricted category, you need to apply for approval through your Seller Central account. Here’s a quick step-by-step:
- Go to Catalog > Add Products.
- Search for the item you want to sell.
- If it’s in a restricted category, you’ll see an “Apply to Sell” button with details about the limitations.
Submit the required information—typically about your business and product sourcing. Amazon will review your application and tell you whether it’s approved or rejected.
Keep in mind that not all applications are accepted. Approval depends on meeting specific criteria set by Amazon.
What Is an Amazon Restricted Brand?
In addition to restricted categories, some brands themselves are restricted. These are brands that Amazon tightly controls or prohibits from being sold—usually to prevent counterfeit goods.
Brands like Nike, Adidas, Disney, DeWalt, Garnier, and Hoover are among thousands that may be restricted.
To sell these brands, you’ll often need approval from both Amazon and the brand itself. That means submitting an application that outlines your business credentials and sourcing details.
Getting approved by one party doesn’t guarantee success—you must get the green light from both. Each party may have its own set of requirements and processes.
What Happens If You Sell Restricted Items Without Approval?
If you attempt to sell restricted products without Amazon’s approval, the consequences can be severe.
Your Amazon account can be suspended, and you could lose access to selling entirely—including items that aren’t restricted. On top of that, you’ll lose seller feedback and access to essential features like buyer messaging.
In short: don’t risk it. Selling without approval is not worth the potential damage to your business.
Final Thoughts on Amazon’s Restricted Categories
Amazon is a fantastic place to build an eCommerce business—but only if you follow the rules.
Understanding restricted categories and brands helps you stay compliant and protects your account from suspension. Researching what you’re allowed to sell upfront can save you a ton of trouble down the road.
