Sellerboard Review 2025: Top Analytics Tool for Amazon FBA

Embracing analytics is essential for any Amazon seller aiming for long‑term success. By delving into sellerboard data, you gain a detailed roadmap of your business’s performance, uncovering insights that empower smarter choices.

Admittedly, digging into spreadsheets and metrics might not thrill everyone—unless you’re passionate about numbers—but deciphering customer habits, buying trends, and seasonal shifts can virtually guarantee you stay ahead in the Amazon marketplace.

Access to accurate data—and the ability to interpret it—enables you to refine your product listings, sharpen marketing efforts, optimize inventory levels, and ultimately delight customers with in‑demand products.

So how can you harness these advantages? Let me introduce you to Sellerboard.

In this in‑depth Sellerboard review, we’ll outline precisely what this platform offers and how it can elevate your Amazon FBA operation.

What Is Sellerboard?

Sellerboard is a specialized analytics suite crafted for Amazon merchants, delivering a transparent, comprehensive overview of your financials and key operational metrics.

Think of it as your personal virtual assistant that logs every sale, return, expense, and relevant statistic, then presents it all in a digestible format.

It excels at calculating your true profit margins by factoring in costs like inventory purchases, Amazon fees, and advertising spend.

But Sellerboard extends beyond profit tracking—it also helps you maintain optimal stock levels and offers actionable recommendations to boost sales and earnings.

Sellerboard’s Main Features

Sellerboard is loaded with tools tailored for Amazon sellers. Rather than dissect every single option, we’ll provide a broad overview so you can dive in with your free trial and explore hands‑on.

All functionalities are accessed via the left‑hand navigation menu—let’s break down each section.

Live Dashboard

The live dashboard is sleek and intuitive. At a glance, you see your critical figures in tiles, but you can switch to chart view for visual analysis.

You also have the option to toggle to a data‑driven P&L layout or a Trends view to monitor individual product performance over time.

Profit Features

Within the Profit Features menu, you’ll find:

PPC: Evaluate the effectiveness of your Amazon pay‑per‑click campaigns.
Products: Review all active listings and input your cost of goods sold (COGS) to keep profit calculations accurate.
Expenses: Log additional overhead expenses; Amazon‑sourced fees and charges sync automatically once you integrate your account.
LTV: Analyze customer Lifetime Value metrics to inform marketing strategies that foster repeat purchases.
Cashflow: View your overall cash flow with clarity to ensure you maintain healthy working capital.
Reports: Generate custom reports—daily, monthly, or by product—including orders, sales by SKU/month, ad performance, repeat customer rates, and stock history.

Inventory Management

Planner: Track stock levels in real time and receive replenishment alerts before you run out.
Purchase Orders: Record incoming inventory shipments, attach documents, and automatically update your product listings when goods arrive.
FBA Shipments: Monitor your fulfillment‑by‑Amazon shipments from creation to delivery.
Suppliers: Store supplier contact details and order history in one place.

Autoresponder & Messaging

Sellerboard’s built‑in autoresponder lets you automate review request emails and design custom messages for specific products. You can manage email campaigns, link them to individual SKUs, and even blacklist customers to prevent further outreach.

Reimbursements & Fee Monitoring

Lost & Damaged: Identify potential reimbursements for inventory lost or damaged by Amazon.
Returns: Track non‑returned items and recover charges Amazon may have deducted prematurely.
FBA Fee Changes: Keep an eye on shifting Amazon fee structures and spot any overcharges, so you can request re‑measurements when needed.

eBay Integration

If you also sell on eBay, Sellerboard provides a parallel suite of tools—dashboard, LTV, product listings, orders, and expenses—so you can manage both channels from one platform.

Marketplace Coverage

Sellerboard supports 21 Amazon marketplaces worldwide, ensuring you can scale your business across regions.

Chrome Extension

For quick, on‑the‑fly profit estimates, Sellerboard’s Chrome extension calculates key metrics right within your Amazon seller dashboard—no need to switch apps.

Pricing Overview

Sellerboard offers a one‑month free trial, followed by four subscription tiers (monthly billing shown; annual plans save 20%):

Standard: $19/month
Professional: $29/month
Business: $39/month
Enterprise: $79/month

All plans include the same feature set; differences lie in usage limits. The Standard tier covers up to 3,000 orders and 150 emails monthly, while Enterprise handles up to 50,000 orders and 30,000 emails.

Sellerboard vs. InventoryLab

While I haven’t done a side‑by‑side deep dive, here are the highlights:

Cost: InventoryLab starts at $69/month, plus $25/month for “Insights” reporting. Sellerboard’s entry point is $19/month.
Features: InventoryLab’s FBA listing and accounting tools—and its Scoutify 2 mobile scanning app—offer robust support, especially for retail arbitrage. Sellerboard is rapidly gaining traction but has a lighter mobile component.
Value: If budget is a constraint and you process fewer than 3,000 orders monthly, Sellerboard delivers exceptional ROI.
Scalability: Larger sellers may prefer InventoryLab’s all‑in‑one ecosystem and advanced reporting, despite the higher price.

Conclusion

Overall, Sellerboard stands out as one of the most user‑friendly yet detailed analytics solutions for Amazon sellers. For those launching on a tighter budget or under 3,000 monthly orders, it’s an ideal starting point. Regardless of your scale, leverage the free trial to evaluate which platform aligns best with your operational needs—and let the data guide your choice.